Video | imogene + willie Founders Carrie and Matt Eddmenson

Meet Carrie and Matt Eddmenson, co-founders of Nashville-based, heritage denim brand Imogene + Willie.

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Meet Carrie and Matt Eddmenson, co-founders of Nashville-based, cult denim brand Imogene + Willie. In July of 2009, Carrie and Matt set up shop in an old service station in memory of their grandparents and in honor of their hard-working families. Learn how both designers, who had been making bluejeans for 20 years, started their brand and the inspiration behind their dream.

Imogene + Willie Founders, Source: Chad Davis, Nashvillescene.com

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