Discover the stories behind the startups with YFS Magazine’s curated video series highlighting the personal and professional journeys of some of the world’s most dynamic entrepreneurs.
Meet Carrie and Matt Eddmenson, co-founders of Nashville-based, cult denim brand Imogene + Willie. In July of 2009, Carrie and Matt set up shop in an old service station in memory of their grandparents and in honor of their hard-working families. Learn how both designers, who had been making bluejeans for 20 years, started their brand and the inspiration behind their dream.
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