Weekend Reading: Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.
Thought leaders are revered for their ability to inspire creative, game changing thinking in others; think Jack Welch, Tony Robbins, and Seth Godin, all of them in a position that every corporate CEO – and senior executive for that matter – aspires to. But if you thought this leadership of thought was the preserve of well resourced and heavily promoted corporate circles, think again. (Forbes)
Mark Cuban won’t make a prediction about the NBA finals, doesn’t want to talk about the record $2 billion purchase of the Los Angeles Clippers, or share his thoughts on whether or not the league is becoming too politically correct. But don’t worry, he hasn’t gone shy on us. The talkative — and often provocative — owner of the Dallas Mavericks and co-star of ABC’s hit-series Shark Tank has a lot to say about Washington dysfunction and how to improve the economy. (The Fiscal Times)
Winning customers as an entrepreneur in a startup has many parallels to a young army trying to penetrate some formidable new and unfamiliar territory. You need a strategy as well as a goal, and you need to pick your battles well. Even in this age of purpose before profits, a business won’t survive by pretending there are no competitors out there to worry about. (The Huffington Post)
Mobile ad spending is growing at such a rate that it will soon overtake display advertising to become the second-largest digital advertising channel in the US, according to PricewaterhouseCooper’s annual Entertainment and Media Outlook study. The study forecasts a 22.1% compound annual growth rate (CAGR) for mobile advertising from 2013 through 2018, versus a 9% CAGR for internet advertising as a whole. As such, mobile should account for 29.2% of online ad revenues by 2018, almost double its share (16.6%) from last year. (Marketing Charts)
This week, with the announcement of the GoDaddy IPO, there’s been a lot of buzz surrounding Initial Public Offerings. When any company announces an IPO, discussion tends to revolve around the current state of the company, but there’s a lot to learn if you look at the path the company took to get there. GoDaddy was once a small startup, a simple idea that has since turned into a billion dollar business. (Forbes)
Every marketing strategist, from SMB to enterprise and B2C to B2B, has one thing in common: content. Content lives at the core of all marketing campaigns and is the glue that connects initiatives at every level of the marketing mix. Content comes in many forms: white papers, articles, blog posts, infographics, webinars, videos, contents, polls, interviews, images, etc. The importance of content cannot be overstated and neither can the struggle that marketers have producing it. (Search Engine Watch)
Could a robot do a PR pro’s job? For now and the foreseeable future, the answer is no, PR will remain a human-powered industry. Robots won’t automate PR pros out of a job, but they can help us automate repetitive tasks, freeing up time to focus on the fun parts of PR: creativity and strategy. Here are 10 boring PR tasks we’re more than happy to hand over to robots, and the tools you’ll need to automate them. (PRDaily)
We’ve all heard Tom Cruise’s famous line from Jerry Maguire, but showing your sales team members the money is often a complicated equation. In this guide, you’ll find tips for designing sales compensation packages that yield results and actually scale. (OpenView Partners)
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