The Curator: Brand Sacrifice, Social Media Crimes, Twitter’s ‘Buy’ Button, Call Instead

Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.

Weekly Buzz: Sit back, relax, and enjoy our curated reads. Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.


7 Steps To Getting A Business Loan

While it is not as easy as it once was before the Great Recession, all banks and other lenders still need to loan money to small business. The key is to know how to do it and get the best terms. Here is a simple 7 step process. (Forbes)


Trend Briefing – Brand Sacrifice

But when it comes to making the world a better place, many consumers are setting a more stringent standard for brands than they are for themselves. And let’s face it, given decades of unethical operations, rampant pollution, disinformation and more, brands deserve it. After all, many brands have worked extremely hard to create many of the behaviors and lifestyle choices that well-meaning consumers are now finding so hard to change. (Trendwatching)


Twitter Engagement Rates: Which Post Times Are Best?

What’s the best time of day, day of the week, and month of the year to tweet? ExactTarget has some answers in a new report [download page] based off more than 3.6 million tweets sent through its platform by companies in 15 industries. The analysis looks at post engagement rates (organic and paid) in the aggregate and across various industries, arriving at some interesting conclusions.(MarketingCharts)


Have you committed these 8 social media crimes?

Social media marketing makes it easier than ever to connect to thousands of potential customers, but winning the trust and interest of your audience isn’t always straightforward. These eight common social media mistakes illustrate that many brands don’t understand the best practices of effective social selling. (PRDaily)


How to Improve Strategic Partnerships (It’s Important)

Strategic alliances are more critical than ever before, according to research released in September 2014 by the CMO Council and BPI Network. The report noted that such partnerships help companies expand their reach globally, generate revenues and target new customers, and because of this, 56% of senior marketing executives worldwide called out such efforts as extremely important to their businesses. An additional 29% of respondents said strategic alliances were important, while 15% said they were growing in importance. (eMarketer)


How Twitter’s ‘Buy’ button will shake up social media

In today’s digital environment, it’s hard to find someone who doesn’t shop online. Retailers tempt with exclusive products, special deals and shipping incentives; and Cyber Monday is quickly on its way to taking over Black Friday, just about the biggest brick-and-mortar shopping day of the year. E-commerce has the world wrapped around its proverbial finger, but what about s-commerce, or social media commerce? (PRDaily)


Top Mistakes Entrepreneurs Make When Pitching VCs

This year, I’ve had the opportunity to work with two early stage tech venture capital funds. As an entrepreneur, getting to sit on the other side of the table and really learn to think about how VCs look at potential investments has been an invaluable experience. One of the biggest things I’ve learned is that founders are so optimistic and blindsided about their startups, that often they forget to think about the fact that VCs approach analyzing startups much differently than entrepreneurs.(Forbes)


Before you hit ‘send’: Should you call or text instead?

Ever exchange 12 emails with someone in an office next door, when a 10-second conversation would do? It happens all the time at our PR agency and plenty of other companies.And here we thought we were the communications experts. (PRDaily)


Three Risky Ecommerce Techniques That Could Actually Increase Your Conversions

In order to improve your ecommerce conversions, you might need to take some risks. Here are three techniques that might seem foolish, but which could actually produce a massive improvement in your conversion rates. (KISSmetrics)


What’s The Value Of Your Business and Personal Brand?

Personal and business brands are intertwined, and an aligned personal brand can have a great impact on a business or a product success. For example, consider Michael Jordan’s impact on the Nike brand. How many people would buy a pair of Nike shoes that are branded as “Michael Jordans?” All told, Fortune estimates Michael Jordan’s impact on the economy as “$10 billion and counting.” (Forbes)



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