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The Curator: Holiday Promos, Native Ads, Acquisition Woes, WOM Works, Steve Harvey on Startups

Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.

Weekly Buzz: Sit back, relax, and enjoy our curated reads. Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.

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8 Thanksgiving Day Social-media Promotional Ideas

With attention turned to Black Friday and Cyber Monday sales promotions, some retailers might overlook the ecommerce benefits Thanksgiving Day has to offer.Considering the fact that, according to comScore, Thanksgiving online purchases in 2013 climbed 21 percent over the previous year, merchants may want to reconsider their position. (Practical E-Commerce)

 

Spending On Native Advertising Is Soaring As Marketers And Digital Media Publishers Realize The Benefits

Native is one of the hottest topics in digital media, and advertisers and publishers are taking notice.By creating advertisements that are in the same format as the content audiences are there to consume, marketers hope to provide a much less disruptive advertising experience. Native ads have also proven effective, drawing higher click rates than traditional banner ads, particularly on mobile devices. (Business Insider)

 

Science Has Finally Figured Out How Elite Athletes Best Each Other. Pay Attention.

In my new book Faster, Higher, Stronger, I examine the things that elite athletes, their coaches, and the scientists who work with them do to become great, and explore the ways that those techniques can be applied to more normal athletic pursuits. One of the most intriguing things that I discovered is that there are ways that the high-performance sports world approaches problems… (LinkedIn)

 

56 Quotes from Keith Rabois on How to Operate

I’d actually argue forging a company is far more harder than forging a product. Building a company is basically taking all the irrational people you know… Putting them in one building and then living with them 12 hrs a day at least. Basically this is what you want — a high performance machine that idiots can run. (Medium)

 

Why You Don’t Want to Be Acquired

All founders dream of building everlasting public companies that will live on long after they are gone. However, after a few years of struggling and working for free the idea of being acquired for a nice payday can seem very attractive. In fact, if you read TechCrunch too much, you might believe that an easy way to get rich is to start a company and sell it for $100M in two years. While getting acquired is a great exit for any company, planning for it is a very bad idea. (Sean on Startups)

 

Are Social Media Marketers Losing Confidence?

Nearly nine in 10 US companies with at least 100 employees will use social media for marketing purposes this year, eMarketer estimates. And the professionals who do social media marketing believe it is important: 88% of them agreed with that statement when surveyed in October by Harris Poll for social media management platform Hootsuite. (eMarketer)

 

Word-of-Mouth Again Said Leading Purchase Influencer

Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions, finds a Razorfish survey [download page] of online consumers across 4 key markets. The study is the latest to demonstrate the importance of word-of-mouth, which has been found to be a key influence among various groups ranging from college students to female empty nesters. (MarketingCharts)

 

Steve Harvey: Why Entrepreneurs Should Discover Their Unique Gift First

See first of all, I think that people have to stop trying to find a guarantee that anything will be successful. I think that your big idea is revealed to you, first through the discovery of what your gift, what your talent is. After discovering that, then I think the vehicle becomes revealed to you, through the use of your gift. But what you cannot do, is expect as an entrepreneur or businessperson, to look for something with just guarantees on it. (Forbes)

 

Entrepreneurs Are Starting Out Younger Than Ever: Here’s Why

Many people dream of becoming an entrepreneur, but few have the foresight and fortitude to make those dreams a reality. It’s not easy to leave behind a stable job with a regular paycheck for the uncertainty of running your own business. But this hasn’t stopped many young entrepreneurs, who often have an uncertain future anyway, and haven’t yet taken on major life responsibilities such as mortgages, school, or children. Today, a number of young entrepreneurs are starting their own businesses while still in high school. (FOX Business)

 

It’s A Tough Market For Both Entrepreneurs And Early-Stage VCs

The price of equity in early-stage companies has popped up more than ever before in my ~30 years as a venture capital investor. The chart below shows that the valuation of Series A financings — the price investors pay per dollar of ownership in an early stage company — has about doubled in the last two years, and the price rise appears to be accelerating. These market changes are most visible in Silicon Valley and to a lesser extent in New York. (Forbes)

 

Startups Are A Marathon, Not A Sprint: Run At Your Own Pace

“Startups are a marathon, not a sprint.” The analogy has been repeated so often it’s already cliché, but that doesn’t mean it isn’t true. As a self-proclaimed distance runner and a startup founder, I have to admit there’s a lot of parallels. (Forbes)

 

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