Curator: White House Demo Day, Intel’s Diversity Fund, Universal PR Truths

Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.

Weekly Buzz: Sit back, relax, and enjoy our curated reads. Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.


White House Demo Day

The first-ever White House Demo Day will bring together entrepreneurs from all walks of life, from all across the country. And unlike a private-sector Demo Day, where entrepreneurs show off for funders, ours will “demo” individual success stories, highlighting the individual journeys of a diverse set of entrepreneurs—people whose stories show exactly why we need to grow the pie to make sure there’s opportunity for everyone in our innovation economy. (Whitehouse.gov)


Intel Capital Will Invest $125M In Startups Run By Women And Minorities

Brian Krzanich, chief executive of Intel, announced today that his Intel Capital venture arm will invest $125 million over the next 5 years in technology startups run by women and underrepresented minorities.The move is the first stage of execution of Krzanich’s promise at the Consumer Electronics Show in January to invest more than $300 million to diversify the talent in the technology industry. It is a huge commitment that dwarfs other efforts to change the face of Silicon Valley. (VentureBeat)


Entrepreneurs: Stop Overpaying On Taxes

I recently talked with my CPA, Brett Sellers, to see if he could break down tax-savings into something more approachable than the mammoth IRS tax code. And he delivered. Brett reports that there are four main ways for entrepreneurs to save on their taxes, and two are far superior to the others. (Forbes)


5 Adaptations Entrepreneurs Hope For In Supportive Spouses

Being an entrepreneur’s spouse sounds interesting and exciting to youngsters as entrepreneurship is the new ‘in’ thing. But it might not be as simple as it seems. There are entrepreneurs who talk about their failed marriages and their attempts towards saving them. When they should be thinking about their entrepreneurial survival, marriage becomes priority. (Your Story)


The Real Reason for Employee Onboarding: 7 Ways To Re-Recruit Your New Hires

Unsurprisingly, Scaling your company and to accommodate the growth, we all – from HR to IT to Operations to Facilities to Training – had to figure out a way to increasingly make each new hire’s start productive, successful and high touch. At the end of the day, though, no matter how many new hires were in the room, the most important agenda item we had to remember was very simple: Create meaningful connection. (OpenView Labs)


How to Write Effective Job Descriptions Candidates Can’t Resist

Great news! Business is booming and you’ve been approved additional head count to keep up with the demand. Now comes the hard part — attracting the best talent for the job. It all starts with writing a strong job description that won’t get lost in the crowd. (OpenView Labs)


5 Universal PR Truths

Some PR strategies are applicable to any business. They simply must be incorporated into your marketing campaign if you wish to see results. Whether your organization is a large corporation, a startup in the tech scene or local small business, below are five PR truths that will benefit your company and your bottom line if executed properly. (PRDaily)


How Tech Can Help B2Bs Elevate Content Efficiency

How much are content marketing inefficiencies costing business-to-business (B2B) companies? April 2015 research by Gleanster in association with Kapost found that, due to poor management and arduous processes, US B2Bs spent a total of $958 million annually on inefficient and ineffective content marketing. (eMarketer)


Mobile Video Challenges Hold Back Advertisers

Mobile video ad spending is growing faster than any other digital advertising format in the US, but it’s still straining to catch up with desktop video—let alone TV—according to a new eMarketer report, “US Mobile Video Advertising 2015: Video Viewing Goes Mobile, but Advertisers Aren’t Going All In (Yet).” (eMarketer)


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