Two Things To Consider While Getting Your Business off the Ground

What is the key to endurance and success for your startup? Here's a look at two brief starting points.

Today’s business landscape is ripe for a continuous uprising of first-time entrepreneurs making their debuts. But this was not always the case, nor widespread. 

Over the years, the number of individuals starting and growing a business, across industries, has grown exponentially. As the modern world slowly but surely began became more impacted by digitalization and technological advancement, people realized the potential and increased ease of monetizing that potential. For that reason, startups have become more popular in recent years.


Startup culture has found its footing

There is an exceedingly popular startup culture that, in recent years, has just begun to find its footing. The world we live in is more technologically inclined, which has increased access and capabilities to create an acute competitive edge. 

Entrepreneurs today are aware that their position is there as long as they are willing to go the extra mile and do the work to thrive in their startup ventures. That is where the real fun begins. Yet even a successful start does not guarantee future longevity and fortune. 

So, what is the key to endurance and success for your startup? Here’s a look at two brief starting points.


1. Embrace tough startup questions

More than anything else, you must be willing and able to work out the logistics of running a startup. A great idea is all well and good, but if you cannot implement your idea in every sense of the word, it will fall flat.

Ask the hard questions.

For example, How will I set up the supply chain, what roles require immediate outsourcing or new hires? How will I protect my employees? Are worker’s compensation settlements taxable? What type of tax burden should I expect? How will I pay myself and my team?

Consider every startup question that comes to mind and find the answers as you build your plan. From operations to product development and beyond, starting a business includes small steps to attain the big picture. Work through the questions and each step.


2. Build a team designed to thrive

Build a team to support future growth. When you partner with the right people, in the right places, you set yourself up for longevity and success. When you have the right team in place (e.g., partners, interns, freelancers, employees, etc.) to support operational growth, it can make all the difference in the world.


Craig Lebrau is the CMO of Media Insider, a Wyoming-based PR company that aims to disrupt the way companies communicate their brand in the digital era.


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