2. Create clarity and synergy.
When someone mentions your company, it instinctively conjures up perceptions. These assumptions are derived from consumer-facing touchpoints … product design, packaging, website design, advertising, sales materials, public relations, customer service and more.
If a stranger were to look at these things, what do they communicate about your company? Are you sending mixed messages? If so, it’s time to do a brand audit.
Create clarity and synergy. Ensure your key messages are intuitively accessible on all touchpoints. Develop a color scheme that is reflected on your website and your packaging. And most importantly keep it simple.
3. Some how, some way, be different.
What makes your company unique? Is there something you do that is not prevalent in your industry? Do your company values resonate with a specific subset of people? If so, don’t deny it, or hide it – express it.
A unique value proposition in the market will automatically set you apart from the rest. For example, there are other digital magazine’s that do certain things very well. We focus on a specific type of content, experiential design and entrepreneurship culture. And while it’s been said that we have a “sexy layout” we’ve endeavored to be more than a pretty face.
According to Digital Talent Agents “Not only is YFS Magazine noteworthy for its design tactics, this digital magazine works to provide readers with newsworthy information on small startups and today’s entrepreneurial culture.”
In fact, it’s our goal to ensure that our readers have a unique experience and that we give you a compelling reason to come back. I’ve grown to understand the value of being unique in a market brimming with copies.
It takes courage and skill to be different. So find out what makes you unique and then tell your story through that lens.
Branding is essential to creating value for your customers. Building a brand takes time. So start building your brand today – define it, clarify it and uniquely position it.
What other tips can help entrepreneurs turn their companies into brands? Let me know in the comments section below.
Photo Credit: Myne