Lars Albright, Co-Founder and CEO of SessionM a start-up company specializing in mobile content, advertising and consumer engagement is no stranger to running successful startups.
If there’s one thing Lars Albright knows more about than advertising technology, it’s engagement. But of course, the two go hand in hand as he seeks to leverage his industry experience with VeriSign and Apple to disrupt the mobile ad industry.
Albright co-founded SessionM with hopes to develop an innovative platform that ignites deeper engagement with mobile content and advertising. After closing a $20 million Series B round of funding in May and courting a client roster that boasts some of the world’s most notable developers and advertisers (Viacom Interactive, The Weather Channel, Demand Media, Honda, Universal, Volvo and Unilever) it appears as though he’s doing just that … and more.
Learn how Lars Albright launched SessionM and why entrepreneurs should always look at the growth potential of a market, and then think how they can build the best possible team to take advantage of it.
|Founders:||Lars Albright, Mark Herrmann and Scott Weller|
How I Got Started:
After a brief stint in investment banking and private equity, I started my first venture-backed company in San Francisco when I was in my mid twenties. Though we grew the business and hit profitability, the numbers were small and the tech bust in the early 2000′s certainly didn’t help.
After several years, and a number of lessons learned, I decided to head to business school. After I graduated, I knew I wanted to be on the operating side of a rapidly growing business and fortunately found a company called m-Qube, based in Boston. m-Qube was a mobile aggregator with a great team and was recognized as one of the fastest growing businesses in America in 2005. In 2006, the company was sold to VeriSign.