Take a look around the next time you walk down the street, connect with local entrepreneurs at the coffee shop or enjoy the view at 35,000 feet while flying to your next meeting – the mobility era has arrived.
“Mobile is a lifestyle, not a device” … and as such a “truly mobile lifestyle creates new contexts that demand new solutions,” according to design consultancy Punchcut. At this intersection of evolving consumer lifestyles and increased demand for mobile solutions lies the dawn of a mobile revolution – an inevitability that your business cannot ignore.
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The Business Impact of a Mobile Revolution
A revolution by definition brings about fundamental change. Consumer lifestyle changes, fueled by social mobility and technological innovation, have done precisely so. As a result the mobility market has cast a long shadow across communication, entertainment and productivity applications that impact our daily lives.
From mobile phones to portable gaming, portable movie players, and mobile computers (laptops, notebooks, tablets and PDA’s) – the way we consume, engage and share information has shifted. We live in a hyper-connected world where mobility is the standard.
Thus, where and how your business communicates and engages must shift as well.
- Gary Colen, CEO of AMP Agency suggests that, “with our always-connected lifestyle, small businesses have the unique opportunity to create meaningful connections and experiences with their consumers—anywhere and anytime.” (Tweet This)
- “The mobile revolution will inevitably transform your business in the next decade —not because mobile will generate massive direct revenues but because it will trigger a more radical transformation toward systems of engagement,” Forrester Research analyst Thomas Husson wrote in Forbes. (Tweet This)