There are many ways to grab the attention of people browsing the Internet. Today you’ll find those who are enjoying themselves on social media and traveling from site to site with the help of Google. But does your company blog (or website) really have what it takes to retain online visitors once they land on one of your pages?
Did you know that the number of social media shares, on a web page, can influence whether or not a user will share it?
Ultimately, placement, content, and social numbers are the only way to turn your content into a lead generating machine. That is why it is important how you present your content and how you promote it.
Tip#1: Strategic Placement of Social Sharing Buttons
Placement of social sharing buttons can have a direct impact on how many shares your content receives. Placing social media sharing tools at the top of an article increases the chances of getting more shares. Meanwhile, your social media influence will increase while the number of shares steadily climb.
But you may wonder, “Where should we place them? Near the very top of the page?”
No, not exactly.
As I read one successful company blog after another, it seems these popular blogs are getting the right amount of exposure from social media. One dominant reason is that they have first-hand experience in creating a persuasive-looking blog. But is it a coincidence that they have their social sharing buttons right underneath the title of the post? I don’t think so.
According to research by the Nielsen Norman Group, “Users often leave Web pages in 10-20 seconds…” With that bit of knowledge you can easily see how important it is for the first, initial load of your website to be as convincing as possible.
Every time a new visitor visits a website, there is an initial load. The initial load is the first-time view of a website without scrolling down. That view of the first-time load must display several positive factors that will influence whether your visitor stays to view more … or quickly clicks away. Hence why it is important to give online visitors a chance to easily and readily share your content.
Social media buttons also play another role in psychological influence. Generally, each social media button has a number that indicates the amount of times it has been shared on that respective site. Personally I always check the numbers of a specific article to see whether it is well-received across social media. For everyone including myself, the higher the number, the better it seems. I know looking at the numbers alone doesn’t entirely signify whether content is excellent, but to a certain degree it does.
Tip #2: Join Social Sharing Communities
Online communities that are driven by social media should encourage engagement and discussion. But first you should identify the groups that will actually benefit your business. For example, Google Plus has created some excellent communities; so has Triberr, an influencer marketing platform and community where many are willing to share your content.
Engaging with social communities can bring in more quality traffic if done right. It will also rack up your content’s social media influence. Meanwhile, participating in community discussions with other members can boost your personal brand and influence as well. The more you engage, the better the response will be. And community members will grow to appreciate the fact that you are not a random link dumper that drops by once in a while.
We all are familiar with how important it is to maintain the integrity of an online community; keeping the “spammer” at bay is the first priority. To tell you the truth, it is not hard to be “coined” a spammer in online communities; even if your intentions are good.
So, here are several tips to help you function as a legitimate member of a Google Plus community:
- Only join a handful of communities; if you join too many you will have a hard time trying to build credibility. Three groups are more than enough.
- Before you even think of posting your content links, first get a feel of how the group works and the posting etiquette for that specific community.
- Engage, engage, and engage. Engagement will take you far; farther than just posting a random link.
- Post conservatively, one link per day in a community. Then make sure to explain what the article is about and how it is useful.
- The larger a community, the better. Why? Because these groups have a better moderating structure that manages the posting of links and statuses.
To be honest it takes time to find the right communities. There are lots of communities you can join, but not all are equal. Keep searching and joining new communities until you find the best “three”. Remember, the more members in a community, the better chances of that community being more moderated.
Everything takes time. Nothing is built overnight. Keep experimenting with Google+ communities and develop your own strategy. As with Triberr, publish relevant and interesting articles on your company blog and see how amazing the Triberr community can be.
This article has been edited and condensed.
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