Social media is not a fad. In fact, it’s likely here to stay and its impact is far reaching. However, social media isn’t a magic marketing bullet or one-size-fits-all solution. Whether you’re a social media newcomer or a social pro, tips to make your social efforts work smarter and faster are in high demand.
So, here’s a look at sixteen curated social media articles that are definitely worth a click, like, share and tweet.
Who doesn’t want to save time on repetitive tasks? Who doesn’t want to become more efficient? Who doesn’t want to spend more time doing what they love? Automating your social media marketing works the same way as the tasks that many of us have automated in our day-to-day lives. Social media can suck time out of your day that, especially as business owner, you just can’t afford to sacrifice. (Spokal)
Trying to figure out exactly how much your business is worth can be complicated. Outside of a business valuation to estimate the economic value of your interest in the business, the process is often entirely subjective. It’s time to factor your social media presence into the equation, and here are three reasons why. (YFS Magazine)
If you’re spending money to advertise online, social media ads may very well earn you the biggest returns. (In some cases, it’s the cheapest way to reach people.) There are so many inspiring digital marketers who are pioneering the best practices and cool strategies for social media advertising. (Buffer App)
Having a social media calendar in your marketing arsenal takes a huge amount of pressure off of yourself. Now you know what to do and when to do it – and most importantly, you can plan for it. (YFS Magazine)
Social media can be a tremendous time sink, and you can’t afford to waste any hours. But honestly, social media posts don’t have to take hours to craft – in fact, in many cases shorter social updates fare much better than longer ones. These 11 quick and easy social media status updates can be cranked out in less time than it takes to cook up a pack of microwaveable rice. (Search Engine Journal)
A bad ad will cost you money. A bad tweet can cost you your reputation. So, here are some things you may be doing wrong and how to improve your content marketing and accrue a vibrant social media fan base. (YFS Magazine)
Are you tracking your social media marketing results? Do you know where to find metrics to help you improve? Tracking social activity helps you attract a higher-quality following, communicate more effectively and provide content that resonates with your audience. (Social Media Examiner)
Before you hit the Publish button or send an update to the queue, what do you do? Quite often, I find myself publishing instinctively and sometimes failing to consider all the necessary questions and guidelines for what makes a wildly successful, viral—and valuable!—social media update. (TIME)
It’s 2015 and brands have figured out how to best use social media for business. The last decade was filled with trial-and-error attempts to succeed as the operating environment evolved. However, the same trends that created this environment have continued to develop and unless brands adapt, their efforts at digital engagement will be a waste. (The Guardian)
Inbound marketing isn’t new anymore. Brands of all sizes in any number of industries use it to generate qualified website traffic, leads and conversions. They’re writing articles, creating videos and sharing all kinds of content across the Web. It’s about sales, of course, but it’s also led to some really great content designed to improve the customer experience and increase brand awareness. (Marketing Land)
Social media is a volatile place. What moves people to action one day might bore them the next, and what’s seen as funny and tasteful to one person might be seen as objectionable to another. The reactions of your followers are difficult to predict, and your posting activity is controlled by humans, so no matter how hard you try, you’re going to end up making some mistakes. (AdWeek)
The US digital marketing landscape is a vast, complex and highly competitive place. While it’s by no means the only player in the digital and social innovation space, many still look to the US as an indicator of what’s coming next. (The Guardian)
Nearly nine in 10 US companies with 100-plus employees will use social media for marketing purposes this year, eMarketer estimates. However, marketers still struggle to measure the value of such efforts, based on a March 2015 study by Simply Measured and TrustRadius. (eMarketer)
Every brand seems to be obsessed with social media ROI nowadays, but achieving fast-track growth on social networks is often a Herculean task for many business owners, marketers, and entrepreneurs. “Post good content on social media and they will come” is a myth. In reality, you need to engineer your social media success by employing smart strategies rooted in research, data, creativity and testing. (The NextWeb)
If you feel like you’re throwing money at social PPC but not seeing the best return possible — or worse, you’re doing it because you feel like you should but really aren’t sure how you’re doing — check these out. Here are my three top social PPC hacks to get crazy engagement and boost your ROI. (Search Engine Land)
I’ve distilled what I’ve learned into five key techniques anyone can use to become a leader in social media. Some of these would rightly be called “secrets” because so few people seem to have ever heard of these concepts. So if you’re ready to have thousands of new users interested in what you have to say, let me start with the biggest secret of all. (KISSMetrics)
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