Technology has transformed the way we do business. Some may argue that it’s a necessity.
In fact, the “role of technology in business caused a tremendous growth in trade and commerce. Business concepts and models were revolutionized as a result of the introduction of technology,” as “[i]t provided a faster, more convenient, and more efficient way [to perform] business transactions.”
Here’s a look at just a few ways technology has impacted small business, for the better:
1. Remote office support
Technology has made it possible for entrepreneurs to collaborate without being in the sample place or on a similar schedule. Technology paved the way for remote working and online collaboration and communication tools to help you work smarter with your virtual assistant, employees, customers and key partners.
2. A leveled global playing field
Do you have a local company that is ready for expansion? Technology has made local businesses thriving global players with the click of a button. Whether you need to videoconference suppliers in Asia or reach new markets by advertising online in Latin America, online technology makes it possible.
3. Increases productivity
Thanks to the wide array of business tools provided by technology, you can be productive without being tied to your desk. Stay connected with mobile apps, work smarter with marketing automation tools, and let your favorite social media app schedule that next post for you. From the days of voicemail to email and now virtual collaboration, technology helps us get more done.
4. Fast and effective data analysis
Technology has paved the way for analytics tools that help companies monitor, track, and evaluate data. This actionable data is leveraged to improve marketing strategies, business operations and more.
These are just a few ways in which technology transformed the small business landscape. So consider how it can best serve your business.
This article has been edited.
Catherine vanVonno is the President and Executive Director of 20Four7VA, a global virtual assistant (VA) service provider. She holds a doctorate degree in applied statistics, research design and program evaluation from Virginia Polytechnic Institute and State University; and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. Connect with @20Four7VA on Twitter.