With so much content produced on a daily basis, from all types of sources, your audience has quite a challenge sifting through it all to get to the good stuff. They want relevant content that helps them with a problem, makes life easier or just simply entertains with a positive, motivational boost. Even more challenging is to make the type of content people want.
While you may have an idea of what your audience is searching for (and have even gone as far as to make personas that further guide the type of content to produce) there’s even more you can do to create relevant content.
Here are five ways you can improve your content marketing to capture your audience’s attention. These strategies have worked for me across multiple businesses.
1. Go deep with data
Generalizations don’t make for relevant content. Statistics and research culled from various reports and studies do. If I read an article and there are just ideas with nothing to back up those thoughts or connection to deeper insights, I immediately think it’s “fluff” and dismiss it. However, when there is quantitative evidence, there is more for the reader to relate to and view as credible to pique their interest.