Mobile app design plays a crucial role in delivering higher conversions. Mobile app features and promotion are pillars of success, however, mobile app design is tied to significant outcomes and metrics.
Keep the following design tips in mind to boost your mobile app conversion rates.
Mobile app design tips for entrepreneurs
1. Keep user efforts minimal
The primary goal of a mobile form is completion. It’s hard to encourage users to click on CTA buttons when they have to navigate lengthy and cumbersome forms.
“The first thing users do when they see a new form is estimate how much time is required to complete it,” according to Smashing Magazine. “Users do this by scanning the form. Perception plays a crucial role in the process of estimation. The more complex a form looks, the more likely users will abandon the process.”
To ensure this does not happen in your app, simplify the forms. Ask for the minimal required information and provide users with pre-populated data options rather than fill-in text boxes.
2. Be consistent in mobile UI design
Most mobile apps do not come with manual guides. And most people won’t take the time to read one, if they did. In this case, introducing new icons and patterns in every single app page can confuse the user, resulting in app uninstalls or decreased in-app activity.
“Consistency in UI design is concerned with making sure elements in a user interface are uniform. They’ll look and behave the same way. This helps constantly prove a user’s assumptions about the user interface right, creating a sense of control, familiarity, and reliability.”
To ensure consistency in your app, use a consistent mobile design. Study the design of the trending apps and see what’s common in their design. Also, review the App Store guidelines to render home-like feel from your app design.
3. Make wait time less annoying
“The ideal loading time for a mobile app is about two seconds. However, according to a study by Akamai research, for every additional second that the app consumes, the conversion rate declines by 7%.” This is why it’s important to optimize mobile app functionality to improve loading time and retain users.
App gamification is one way to increase engagement with your mobile app while users are waiting. Lessen the annoyance of a longer loading time by gamifying the wait and including a progress display.
4. Deploy push notifications
Push notifications are a great mobile app marketing tool because they help you stay in contact with your users. These notifications are easy, quick, and can be deployed on the home screen regardless of app activity.
However for push notifications to remain effective, you need a receptive audience. In fact, “it’s important to offer users more preferences up front, rather than plowing ahead with sending notifications based on location and behavior and assuming it’s OK. Better to ask them up front which kind of notifications they’d like to receive. By providing options for specific types of notifications, you’ll create a more receptive audience.” Make the most of push notifications with the following best practices in mind:
Confirm user preferences. When a user registers your mobile app, ask them what kind of notifications they want and how often. This will help you reach users with the right messaging, resulting in lesser uninstalls.
Localize notifications. Consider geography and time zones along with user settings to deliver localized notifications at the right time. This will delight end users.
Know your user. User behavior changes over time. Do your homework regularly and use analytics to track in-app activities.
5. Use a mobile in-app feedback tool
Believe on not, feedback can really boost conversion numbers. Add a simple yet effective feedback mechanism to your mobile app to capture real-time user sentiment.
Mobile in-app feedback tools allow users to employ in-app surveys, targeting users who completed a specified action (e.g. spent a certain amount, viewed over 15 pieces of content, customer who has already made several purchases, etc). Tools like Apptentive, Appstark and Helpshift, for example, collect data that is easily viewable in a custom dashboard.
User feedback can help you tweak your mobile marketing strategy and boost conversion rates. As a rule of thumb, avoid asking for feedback the moment a user installs your app.
6. Test mobile app user flow
User flow is essential when you’re creating a mobile app designed to convert. As Optimizely puts it: “The user flow takes them [the users] from their entry point through a set of steps towards a successful outcome and final action, such as purchasing a product.”
When you test every module you will discover loopholes in the app workflow. The goal is to troubleshoot design flaws that could make taking an action (e.g., purchase) difficult or make users uninstall.
Test your mobile app UI/UX design on different devices, emulators, and if possible, involve some end users in the testing phase to get better insights.
Have you planned your mobile app design strategy? If so, what elements will you add?
Bhupinder Kour holds a Bachelor’s degree in technology and two years of work experience in a mobile app development company. She stays updated with the latest tech trends and when she’s not sharing mobile technology trends, you will often find her answering questions on Quora while sipping coffee.