People aren’t seeking marketing copy, they’re seeking the experiences of others to humanize information and apply it to their state of mind, needs, and aspirations.
Author: Brian Solis
Social business has not struck the right chord with leaders. The movement has failed to earn their faith, trust and budgets in a significant way.
Do you realize just how much is changing right now? I promise you that it’s bigger than you think.
A social business is more than social media. Yet, it’s a term that’s often confused with social media strategy.
Have you ever noticed that your Facebook news feed is the digital equivalent to “It’s a Wonderful Life?” Perhaps you’ve likened your Instagram stream to that of “Lifestyles of the Digital Rich and Internet Famous.”
Even though most companies are experimenting with social media, how it improves customer relationships while impacting essential business metrics is persistently elusive.
The Conversation Prism, a visual map of the social media landscape, help strategists and small businesses see the bigger picture in the evolution of social media beyond the most popular and trendy sites.
Stop talking about social media as a means to an end and start thinking about how social media becomes a means toward triggering meaningful activities or outcomes that align with business priorities.
Snapchat has yet to show any signs of self-destructing. In fact, it’s blowing up.
Like it or not, disruption is a natural part of life. Every so often something comes along and completely upsets the norm … Either you’re disrupting or you’re at risk of getting disrupted.