When I started my jewelry business I was an experienced goldsmith, but had never run an online store before. I had to learn on my feet.
Category: Marketing & Sales
Small business marketing uncovers the latest trends, cutting edge tools and perspectives to help entreprneurs integrate marketing plans, enhance sales efforts and make those marketing dollars work harder.
As the eighth most popular social media channel in the world, Instagram has been instrumental in helping brands reach their target market.
As business owners, we are always thinking about more: How can we find more clients, add more value than competitors, and of course, earn more money? One way to offer more is to unbundle your offerings.
While SMS marketing is not a new marketing tool, you still have plenty of time to benefit from the industry’s new wave. There are now more ways than ever to make text marketing a powerful component of your marketing mix.
There’s no shame in turning away business, because no matter who you are or what you do, the fact is you won’t be the best fit for everyone. Recognize and embrace that fact the next time you take a sales meeting.
As a founder and CEO you’ll often wear many hats and perform different roles. However, an essential role that every CEO should perform is that of a Chief Sales Officer.
Video is part of an effective inbound marketing strategy. Use varied types of videos to attract prospects and help them move through the buyer’s journey of awareness, consideration and decision.
Lead generation is one of the most popular ways to use Facebook Advertising. If you spend any time on Facebook, chances are you have seen this type of ad.
Millennials love to optimize their lifestyle and engage in powerful experiences–they live for it. Any brand that can embrace their way of being, become a part of it, and help them enhance it, will firmly set itself up for success.
When you present your business to the world, do what the big guys can’t: Be more like an Airbnb rental. In other words, help people trust and connect with you on a human level.