While it may not be ideal to spend a lot of money on a monthly retainer required by a fancy PR firm, you can do public relations yourself, for free.
The PR landscape has changed drastically. Here’s an inside look at the current state of the PR industry, trends, and the future scope.
Today, PR and SEO are two sides of the same coin. One depends on the other to spread content, drive branding, and of course, keep Google happy.
The Snuggie, Airbnb, Soylent and even Donald Trump arguably have something in common: epic timing. When it comes to PR, here’s how to ace yours.
When it comes to PR, I have only ever been my own publicist. I see no reason to go backwards and use outdated PR tactics.
As solopreneurs, we all dream about the big hit, the media coverage “home run” that will open all the right doors once and for all.
Often PR is an afterthought in the startup world. By the time a new business realizes they need PR or marketing help, it’s too late.
After you have considered these things, you’ll have a clearer idea about which press interviews are in the best interest of your business.
In today’s hyper-connected world, being able to effectively manage your own PR is no longer a nice-to-have, but a must-have if you want to set yourself apart.
In 2001 my co-founder and I developed our first product,…