Before you start blindly selling to the wrong people (and end up miserable and broke), take a moment and embark on this customer journey.
Tagged: target audience
Anybody can use Facebook advertising and generate business from it. It’s simply about learning how to do it, and taking the time to master the craft.
How well do you know your audience? The better you know your customer, the easier it is to implement a successful marketing strategy and connect directly.
These days, everyone from marketers and entrepreneurs to VCs need to know what makes their audience tick; what they want, and how they look for it.
You’ve probably heard this before, maybe even from me. But it’s only recently that I’ve come to realize how much this trumps everything else.
The ability to make consumers take action is a main competitive edge any marketer should offer, and Maslow’s Hierarchy of Needs is a good place to start.
Creating customer journey maps is one of the hottest trends in user-focused marketing today. Understanding how to use them allows businesses to maximize product potential by informing intelligent web design that interprets, predicts, and aligns web properties with the needs and desires of their user base.
The first question I ask when I’m meeting with a new client is, Who is your target audience?” More often than not the response is: “We want to reach everyone!”
These three steps will help you build a detailed view of the people who engage with your brand. Knowing your audience like this is key to building a successful marketing strategy that appeals to the right people and addresses their needs.
I probably shouldn’t admit this, but it’s a fact: My personal brand popularity peaked in mid-1983. While I like to think of myself as an optimist, I doubt it will ever reach such heights again.