You’ve probably heard this before, maybe even from me. But it’s only recently that I’ve come to realize how much this trumps everything else.
Tagged: target audience
The ability to make consumers take action is a main competitive edge any marketer should offer, and Maslow’s Hierarchy of Needs is a good place to start.
Creating customer journey maps is one of the hottest trends in user-focused marketing today. Understanding how to use them allows businesses to maximize product potential by informing intelligent web design that interprets, predicts, and aligns web properties with the needs and desires of their user base.
The first question I ask when I’m meeting with a new client is, Who is your target audience?” More often than not the response is: “We want to reach everyone!”
These three steps will help you build a detailed view of the people who engage with your brand. Knowing your audience like this is key to building a successful marketing strategy that appeals to the right people and addresses their needs.
I probably shouldn’t admit this, but it’s a fact: My personal brand popularity peaked in mid-1983. While I like to think of myself as an optimist, I doubt it will ever reach such heights again.
Millennials are a dominant consumer group, but reaching and retaining them effectively is a tough task.
Before you think about diluting your brand offering or price in order to serve everyone and anyone, here are five strategies you can use to attract the right customers.
Once the perpetually aggrieved customer has latched on to you and begun their demands, it’s time to step away and get back to the business of serving those who appreciate and value your contributions.
Too bad this article isn’t a promotion for a magic eight-ball to reveal what your customers think, what they want, and what bothers them.