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Does your Email have a Social Life?

With the advent of personal branding, social conversations and brand promotions, the savvy entrepreneur will find it easier than ever to develop a holistic approach to communicating ideas...

With the advent of personal branding, social conversations and brand promotions, the savvy entrepreneur will find it easier than ever to develop a holistic approach to communicating ideas effectively. Surround sound branding, subtle yet impactful, can create lasting brand equity — personally and professionally. Four social innovators thought so too, creating an email app that enables users to transform their emails into powerful promotional tools. Think of email signatures with dynamic content – from your personal social profiles, to your recent blog post, your latest tweet or a cause to promote. The recipients of your email will see the updated content and can interact with it directly from the email.

Learn how the founders of WiseStamp reached over 1 million installs this year, won the Mashable Open Web award and continue to build savvy and social user experiences.

Company: WiseStamp

Founder/Age: Josh Avnery(32), Orly Izhaki (30), Sasha Gimelshtein (31) and Tom Piamenta (31)

Location: Israel/San Francisco, CA

Start up Year: 2008

Start up Costs: Bootstrapping

How We Got Started: One day we received a beautiful and highly effective signature with social content. When we tried to reproduce it on our own we saw it was quite complicated and required a lot of technical knowledge. This is how WiseStamp was born and from there it developed into the WiseStamp email Apps platform.

Along with the growth [we are now hitting 1 M installs] and success [WiseStamp was voted best social media gadget at Mashable’s OWA] the product became better and more functional with a bigger focus on bringing dynamic content into emails as can be seen in the WiseStamp Apps platform.

Best Success Story: Our amazing community of WiseStampers is our biggest success. For example, when we received requests to expand to more languages – our community immediately helped and volunteered. The responses we get are a great driving force to continue the development of WiseStamp.

Biggest Startup Challenge: The biggest challenge is providing users the best experience and solutions to their unique needs.

#1 Tips for Newbies: Develop the best product you can for your customers. Be attentive to their ideas and motivate them to give you feedback. And everything you do – do with passion!

 

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