Have you ever wondered what sets entrepreneurs apart from most people? Some of the intangible characteristics of self-employed individuals are not always easy to spot. With unlimited access to picking the brightest brains in the business, it recently dawned on me – no matter who I speak with, no matter the industry, several themes consistently emerge. I can’t keep it to myself any longer! I’ve created a short list of my personal observations when it comes to individuals acclaimed with entrepreneurial success – my findings may surprise you.
1. It’s All about the Attitude
Adopt a new motto: “I will not fail.” Whatever it takes, commit to mind that failure is not an option and repeat it often. Remember, actions are a byproduct of your thoughts and determine your success.
2. It’s a Team Sport So Get in the Game
Entrepreneurs love to take big risks and be in control. But this doesn’t mean that you stay solo forever – success is never a one-person show. Your success, or failure, will depend on the support team you create for yourself, personally and professionally. Build a team around you to inspire, motivate and challenge you. Friends are great personal supporters, but for clear and impartial business support consider developing a board of advisors or hiring a business coach.
3. Set Goals Relentlessly
It’s easy to get off course without a boss peering over your shoulder. Stay focused by creating short and long-term goals for your business. To stay committed to your goals, consider involving your board of advisors with regularly scheduled check-in meetings, join a mastermind group or purchase goal tracking software to stay on course. Don’t lose sight of your goals!
4. Take Your Network to the Next Level
Business is about relationships, from suppliers, to customers and partners. Successfully target and develop strong relationships. Remember your networking goals, it is easy to get distracted with the multitude of groups and events to choose from. Consider this – to get the most out of your networking experience create a plan. Outline your business goals. Perhaps you need a mentor or need to increase your customer base? Whatever your goal, be clear and choose events purposefully. When you arrive, stay focused and network with intention.
5. Become Social Media Savvy
Not quite convinced that social media is important for your small business? Define and grow your business with three simple actions: connect with customers, refine your image and make your business accessible.
Develop your message and communicate it on the top three social networks Facebook, Twitter and LinkedIn to forge deeper relationships with brand champions. The key to social media success is consistency; consistency in use and messaging. Plan to post at least one message per day, or schedule your posts using social media tools such as HootSuite. If you are a ‘health food guru,’ make sure your posts relate to your core brand.
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