So, why do we constantly hear the stories of these attention-grabbing outliers? It’s partially because they are in the consumer space and have found ways to appeal to everyone, beyond any sort of demographic, industry or interest.
So what does that mean for up-and-coming startups in the enterprise space? A lot.
Why Enterprise Startups are Sexy
We are slowly beginning to see the shift of excitement from the consumer space to the enterprise space. Arguably, it started with Salesforce.com. After phenomenal growth — and an IPO — the company has seemed to stay in the headlines.
Now, with other companies like Yammer, Box.net and Rypple emerging in the space, it appears that these companies are bringing sexy back.
Towards the end of 2010, Yammer grabbed up $25 million in new funding last year. Last October, Kliener Perkins’ announced its sFund of $250 million, which is dedicated to investing in social startups including those within the enterprise space.
Now, let’s consider user growth. If you have not yet heard of any of the aforementioned companies, there is a good chance that you will in the next 12 months.
Triple-digit growth is becoming the norm. Investors are buzzing. Companies are realizing the value of enterprise products and services. The space is growing. For those of us who eat, breathe and sleep in the enterprise space, this is exciting.
Enterprise Startup? Cheer up!
If you are an enterprise startup and still have a negative or cynical outlook on things, change it. It is your job to continue to develop valuable products and services. It is also your job to create news and keep this space hot! The best way to become notable is by becoming successful. Eventually, people will notice.
Facebook and Groupon have become household names because people are using them on a regular basis and it is becoming part of their routine.
As companies integrate innovative enterprise products, employees will become better versed on these products and will begin to use them in their work routine. It takes time. Sexy doesn’t happen overnight.
With all that being said, if you are in the consumer space (selling products and services directly to consumers) don’t worry too much, you are still the popular kid in class. But, there are countless startups working hard to change that. May the best space win!
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