You are probably asking yourself, “How does she know that?”
I admit that I haven’t even seen any of your press releases … and that’s okay, I don’t need to. I already know the answer. Trust me!
First of all your press releases are way too long.
Second, you don’t have any bullets in them. Media folks have the attention spans of mosquitoes and you need to feed your story idea to them in 30 second sound bites.
Third, no one cares about your product, service, company or book. You need to react to what is in the news today. You aren’t doing that, are you? How does what you have to sell relate to the latest scandal, celebrity melt down, internet scam or political unrest? Does your product or service fix a major problem that listeners and readers have today?
Fourth, no one is reading your press release because you email, mail or fax them out in bulk and don’t follow up. You should electronically send your press release out to several places: local or national media and large online services including PRNewsWire.com, PR.com, PRWeb.com, PRlog.com, etc. But don’t forget to follow-up with an email or a phone call.
Finally, make sure you turn your press releases into an article and send them out to ezine release companies, post them on your blog, mention them on Twitter and include them in your e-newsletter blast to your database. Remember, the key is to be short, sharp, newsworthy, interesting and persistent. Relevancy, follow up and persistence are the three keys to your success.
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