Natural Cravings Founders Lead Healthy Vending Venture

Learn how Natural Cravings carved out a niche in healthy vending and why follow-through is essential for small business success.

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Best Success Story:

Earning the complete vending contract for the Fremont Union High School District. It’s an innovative community, a real trendsetter in Silicon Valley. In fact, it has trained leaders like Steve Jobs and Steve Wozniak, who personify the word ‘innovation.’

Biggest Startup Challenge:

Growth management. This is a physical business in that people need to travel to and from the machines on a consistent basis. National and international expansion isn’t as easy for us as it is for digital startups.

It’s easy to find accounts. Who doesn’t want a free healthy vending machine? The challenge is in finding quality accounts within the proper geographic region that aren’t currently limited by a competing vending contract.

However, with consistent follow-through and patience, the right accounts will be in need of new vendors, and if we’ve done our job right, then their relationship with Natural Cravings has already been formed. This is especially true for school districts that typically sign 3-5 year contracts and provide some of the best returns in the industry.

Plus, we are fueled by the mission of curbing childhood obesity, and school accounts provide a perfect outlet to tackle that cause.

#1 Tip for Entrepreneurs:

The real take away here is follow-through! Never underestimate the importance of pleasant persistence.

Connect with Brett and Andrew on Facebook and Twitter.

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