Tai Beauchamp is the Founder and CEO of the BluePrint Group, LLC, a communications and marketing firm that specializes in bridging the gap between the world of fashion and philanthropy with clients and partners which have included Avon, Malaria No More, The Sundance Channel, The MCJ Amelior Foundation, Spelman College, Tractenberg & Co, and Universal Motown Records.
Founder: Tai Beauchamp
Company: The BluePrint Group, LLC
Location: New York, NY
1. How I came up with the concept of The BluePrint Group:
In short, passion and purpose inspired the original concept of The BluePrint Group, LLC. And personally, I feel the blueprint to life is connecting purpose and passion. The world will be a better place when people operate passionately on purpose.
After spending years working in publishing with fashion, beauty, and media brands who expressed an interest in “giving back” but didn’t necessarily do so strategically, I thought I could bridge a gap.
Since I had also spent time working with a grant-making foundation and knew the importance of strategic and mission-aligned social investment, I knew that my colleagues in the fashion, entertainment, and beauty worlds could benefit from my expertise.
Our mission is rooted in bridging these fields but the way we do it has evolved. I am all about making giving stylish and redefining what it means to be philanthropic in the 21st Century.
While we still consult with brands on how to connect emotionally with their consumer base to support philanthropic efforts, I am more focused on serving as a conduit for brands to connect with and engage consumers meaningfully. As a brand ambassador, spokesperson, TV personality, and speaker I help brands like P&G, InStyle, and The Limited bring the spirit of their company to life with their consumers. These alliances have allowed us to get back into the space of content development as well.
The bottom line in business for me is to first, know what you stand for and secondly, be innovative and fill a void in the market.
To empower millions of women (and a few men, too) to be their most “beauty-full” and dynamic selves.
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