Content Marketing: 3 Ways to Make Your Marketing Dollars Work Harder

Here are three ways you can make your marketing dollars work harder by developing smart content.

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Offering a giveaway can also encourage people to share your content with their social networks. For example, create a compelling offer such as: Every Facebook fan that shares a specific piece of content on Facebook will be automatically entered for a chance to win a gift certificate.  By nature, people are drawn to giveaways.

3. Recycle and re-purpose content internally and externally.

Get the most out of the content you’ve created. Go beyond social networking and seek out ways to incorporate it within the sales process.

As an example, infographics have become very effective communication tools. They can be used to educate salespeople on your brand and product. Many people prefer visual aids to lengthy documents. Ask yourself, what is an employee more likely to actually read? A 30-page, text-heavy product manual or a series of visually stimulating images that tell the same story?

Later that same infographic can be used in direct mail, email marketing initiatives, and sales kits. Grab your customer’s attention and interest with creative content.

At the end of the day, it comes back to creating content that users find compelling and relevant. Make your content shareable and your marketing budget’s return on investment (ROI) will thank you for it.

What other ways can you make your marketing budget work harder? Let me know in the comments section below.

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Photo Credit:

Justin Beegel is the Founder and President of Infographic World, a data visualization company, specializing in the creation of visually stunning infographics to help companies communicate their message in a more impactful manner.


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