Business Advice that Shaped My Company and My Life

Here are three pieces of advice that shaped MeetMe.com, and my life.

Over the first few years, we narrowed our focus to less, not more. Instead of trying to compete with Facebook as another social networking platform, we started operating in a completely different category — the meeting network.

As a meeting network, we do one thing — connect you with people who you want to know, not people you already know. This allowed us to focus our product and create features specifically around meeting new people, giving us considerable growth in the U.S. without spreading ourselves too thin.

3. Take a break.

When I am working on something for a while and at a standstill, my Mom always tells me to go to bed and try again in the morning with a clear and fresh head.

It’s wise advice that I try to follow. It nearly always leads to a better idea, a clearer picture or a new perspective. When I am stressed out or in deep thought, I go for a run to get some fresh air. Even if I don’t solve the problem right away, I’m always glad I took the break.

It’s important to know when to end your work day. When I graduated college, I decided to live 20 minutes away from the office instead of in the same town so that I would be able to maintain a sense of completion each day by “going home.” Even if you’re doing something you love, you still need to rest from it once in a while to clear your head.

The breaks don’t have to be long; it’s whatever suits you at the time. I think it would be hard to stay sane without those little breaks.

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Photo Credit: Massimo Dutti

Catherine Cook is the co-founder of myYearbook, now known as MeetMe, a social network for meeting new people. She has been instrumental in driving the company’s web and mobile growth. myYearbook merged with the Quepasa Corporation in November 2011 and in June 2012 rebranded to MeetMe, Inc. With the rebrand, MeetMe launched a 4th of July aerial campaign at beaches across the country.


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