DIY Marketing: 6 Design Tips for your next Promotional Flyer

Here are 6 simple design tips to use for in-house design or to guide your agency -- to ensure that you maximize the effectiveness of your next promotional...

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4. Less is more

It’s important not to include too much information on the flyer. Don’t be tempted to try and fill every inch of available space with images and words, as this will simply confuse the reader. In addition to using only a single image, try and keep the word count to a minimum. Plenty of white space is nothing to be scared of, and can help highlight certain elements and information on the flyer.

5. Use both sides

Printing companies usually offer double-sided flyers, which often don’t cost much more than a single-sided print. You could include the image, headline, and main details of the event on one side, and then more detailed information (a map, directions, or coupons) on the other.

6. Proofread and double-check details

The importance of proofreading your design several times before sending it to a printer cannot be overstated. It would also be a good idea to have at least one other person proof it too. Typographical errors simply look unprofessional, whilst accidentally including the wrong details can render the entire stack of flyers useless. Double check that stated times, dates, venues, contact telephone numbers and email addresses are all correct before printing.

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Photo Credit: Longchamp

This article was written by Michael Turner, an interior design, art and technology enthusiast.



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