4. Leverage your existing social network.
Do you regularly launch promotions to drive online sales? If so, ensure to promote your latest incentives across your social networks. Develop a promotional plan and a corresponding social media content plan that includes effective call to actions to visit your website. Schedule social media blasts and put your promotion on autopilot.
5. Market low-cost, high return freebies.
Is there something you can give away for free on your website? An e-book, samples, downloads, promotional items, etc? Who doesn’t enjoy free stuff!? But don’t stop there — make sure that you tie your freebie promotion into a lead generation activity — such as email acquisition — so you can continue the conversation with qualified customers.
What are some of your favorite ways to increase website traffic? Let me know in the comments section below.
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