We were experts in text messaging, not any of the other systems required to run our business.
Building things that are outside of your team’s expertise is expensive, a time drain, and usually comes with a significant learning curve. Nowadays, there’s an app for that! Or a or pre-built system for almost every segment of company operations, which you can easily integrate and avoid building yourself.
The best part? You are allowing someone else to manage that specific area of your business, someone who lives and breathes their specialized knowledge.
I can now proudly say that almost every part of our business — except for the text messaging — is built and managed by another company, a company whose main focus is specialized.
3. You’ll need search engine optimization (SEO).
When I co-founded Tatango, my team and I knew nothing about search engine optimization.
If I could turn back the clock, I would have definitely took a crash course in SEO from the start. SEO plays a major role in a website’s success and by knowing the basic fundamentals from the beginning, we would have been able to avoid critical mistakes that impacted our business years later.
By planning website structure, desired keywords and tracking SEO success, you will be able to create a roadmap to get your business to the top of the search engine rankings. Without a roadmap, you will be lucky to even be mentioned by them.
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Photo Credit: Tara Jarmon
Derek Johnson is the founder and CEO of SMS marketing software Tatango. Tatango is a profitable Angel-backed company that services businesses and organizations looking for user-friendly, easy-to-use text message marketing services. Named by BusinessWeek, Derek is one of the top 25 under 25 entrepreneurs in the United States.
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