Let’s Talk Metrics: Why Not Measuring Business Activities is a Huge Mistake

Here are a few things you can and should measure in business.

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2. Measure passion.

Measure how you feel getting up to run your business each morning. Are you excited about the day ahead? Dreading going to your computer to check email? How do you feel about the daily operations of your company compared to a year ago?

As Tara Sophia Mohr said when I interviewed her for The Coaching Blueprint, one of my e-programs, “When people ask me how things are going, I tell them that the best thing about my business is that I’m not in the first year.”

If you’ve made it through your first year in business, celebrate that!

If you’ve created smooth workflows and developed a rhythm — acknowledge it! Even the small things in business are worth celebrating!

3. Measure execution.

Measure the number of projects you envisioned starting, how many got off-the-ground, and how many you finished. Keep in mind, that if you didn’t start every project, that doesn’t equate to failure. In the course of any given year, I literally have hundreds of ideas. Many of them I sit on, and I’m thankful that I do, because after more reflection I realize I don’t really want to put effort in that direction.

What If I Haven’t Measured Anything in Business

If you didn’t set up any metrics in the past year, that’s fine. You can still estimate what happened. More importantly, set yourself up for success next year by starting today.

If you own a website, set up Google Analytics to measure your traffic, advertising ROI and Flash, video, and social networking sites. Also seek out analytics tools to measure and track everything you “put out there.” It will make all the difference when you’re not sure if you’re truly getting results.

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Photo: Gant

Kate Swoboda is a Life Coach, speaker and writer who helps clients to lead unconventional and revolutionary lives through practicing courage. She’s the author of The Courageous Living Guide, and  The Coaching Blueprint, a resource just for Life Coaches. When she’s not writing, coaching, or leading retreats in Italy and San Francisco, she can be found sipping chai in libraries, buffing up on her Italian, training for her next road race, or practicing yoga.


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