3. Be consistent.
Are you saying too many things — all at once?
Ritualistic communications backed by a defined process — how you communicate to external stakeholders (i.e. customers, media, suppliers, etc) can simplify how you’re perceived in the market. Soon, consistency and minimal efforts in process repetition and efficiency can reinforce positive perceptions of your brand.
Once customers know what to expect from your business they can take comfort in that knowledge when making purchase decisions. If you ship products when you feel like it, send out press releases when you get the urge, blog every so often or tweet when you’re bored — no one really knows what to expect from your business.
Ultimately, simplicity does not equate to sacrificed quality and in contrast, laziness shouldn’t be cloaked in as “easy as 1-2-3.” Developing a more perfect union between your current business state and simplicity isn’t an easy task.
But in the end “If you can’t explain it to a six year old, you don’t understand it yourself (Albert Einstein).”
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