3. Focus on a customer story.
No one cares about your products’ new feature or how hard you worked on it, per se — they care about how it can possibly improve their lives. The easiest way to illustrate this is by telling a story.
For example, our product helps users manage their online reputations by controlling the links that show up as top search results on Google, and can help users find out where, when and how others are searching for them. Our story focused on an advertising student going on job interviews, discussing how he could find out if interviewers looked him up afterward. This made the story easier to understand and much more engaging.
4. Understand how and where your product can be viral.
Depending on how users view your product, there are different motivating factors surrounding the likelihood of them sharing your message with others.
For example, you can offer valuable incentives (i.e. Cloud-based file sharing service, Dropbox does this by giving away free space) or simply make the consumer feel good about your offering. For instance, since people like sharing their accomplishments with others, we increase the viral potential of our product by letting people share their achievements and results of using our product. This entices their friends to try it out for themselves.
5. Offer a great product or service.
There’s an old adage that says, “The fastest way to kill a bad product is good advertising.”
Work really hard to create a product that helps people solve a real problem. Once you capture a new lead, you’ve done the hard part. If your offering is truly first-rate, users will have a great experience and there’s no marketing tool more powerful than that.
Connect with Patrick on Twitter.
Patrick Ambron is the Co-founder and CEO of BrandYourself.com, a site that helps its users manage their online reputations by controlling the links that show up as top search results on Google, can help you find out where, when and how others are searching for you. He is a a 2009 Syracuse University Graduate and his company recently won the grand prize and was honored as an Emerging Tech Business in New York’s Creative Core Emerging Business Competition (2012).
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