CEO Jake Bronstein Talks Record-Breaking Kickstarter Campaign, Job Creation and Made in America

Learn how Jake Bronstein started his men's undergarment company and why startups should pay close attention to the competition.

Prev2 of 2Next
Use your ← → (arrow) keys to browse

Best Success Story:

For every 1,000 pairs of underwear we sell, a job is created.

That’s not a nebulous estimate, but a fact. Recently, we did a campaign to generate Facebook shares, where we donated a pair of underwear to a soldier for each like – generating nearly 1,000 free pairs to servicemen.

So, that is to say that we love providing a great product that people can be proud to wear. But, we think the stories about our product keeping workers employed and giving back a small something to those keeping us safe are just as important.

Biggest Startup Challenge:

The biggest challenge thus far was definitely filling orders from our Kickstarter campaign. Basically, that amounted to us pre-selling 23,000 pairs of underwear we never produced before.

And, we soon found out that even though we did our homework, adding 8 times the planned capacity to our partners was not something that could be easily done, particularly on the time table that we laid out.

But it was not something that we would give up on. We trained manufacturing workers with new skills; we made product – and then re-made them to meet our standards. And, though delayed, we finally provided the product to everyone who ordered it.

#1 Tip for Entrepreneurs:

As the little guy in the industry, we like to think about what our competition should do – something they have the resources for, but don’t do anyway.

At Flint And Tinder, we guarantee the fit of every pair of underwear or tee you buy – even after its laundered. If you don’t like it, we’ll exchange it.

Connect with Jake on Twitter and Facebook.

Did you enjoy this article? If so, subscribe to YFS Magazine and never miss an update. Don’t forget to make our friendship official and join Young, Fabulous & Self-Employed entrepreneurs on Facebook.

Photo: Jake Bronstein

Prev2 of 2Next
Use your ← → (arrow) keys to browse

© YFS Magazine. All Rights Reserved. Copying prohibited. All material is protected by U.S. and international copyright laws. Unauthorized reproduction or distribution of this material is prohibited. Sharing of this material under Attribution-NonCommercial-NoDerivatives 4.0 International terms, listed here, is permitted.


In this article