The Curator: E-commerce Targeting, Fiscal Cliff #Smallbiz, Better Branding, Fred Wilson Rants, Year-End Business Checkup

Here's our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.

The Curator

Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.

Hey, E-Commerce Entrepreneurs! Aren’t You Forgetting Someone?
“Over 20,000 e-commerce stores are opened every week in the United States. Most of them will fail. And most of those that crash will have one thing in common – they neglected to tap their best audience. Turns out that it’s not what they are selling, but to whom they are selling, that matters most.” (ReadWriteWeb)

Fiscal Cliff Tax Deal: What Does It Mean for Small Business?
“For small and medium sized business owners there is good news and bad news in the deal to avoid the fiscal cliff. In addition, the deal strongly underscores the need for business owners to sharpen their own pencils to cut their taxes.” (Forbes)

New Year Resolution: Startups, improve your branding!
“I have two passions in life: technology and building brands. This is why it hurts me so much when I see so many promising startups who don’t care about developing their brand. Usually branding is seen as an afterthought. First we build it, then they come, then we make it look pretty. Unfortunately, that’s not the way it works.” (TheNextWeb)

Fred Wilson Is Not Happy With Underperforming Startups In His Portfolio
“Fred Wilson, the most influential venture capitalist in New York, sounds frustrated with some of his startups. In a post on his site A VC, he tells startups (and everyone, really) to quit screwing around and just deliver results in 2013. (Business Insider)

A Year-End Checkup to Keep Your Small Business Healthy
“Where does your business stand now? Where do you want it to go? And how will you achieve that success? A new calendar year is a good opportunity for small business owners to examine these questions. Taking time in the next few days or weeks to audit your business informally is a good way to get the information you need to plan for 2013.” (Businessweek)

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Photo: Massimo Dutti


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