Branding on a Budget: Five Creative Branding Tactics for Small Businesses

Branding on a budget? Here are five low-cost and creative branding ideas to help you get started.

3. Stay in touch the old-fashioned way.

As an early endorser of the Internet, I now find myself creating reason after reason to stay away from it. You can quickly lose touch with reality and social interaction values when you’re cooped up on the laptop for business and distracted by surfing Facebook all day. Instead, put that time and energy into organizing your customer list and making sure key customers receive acknowledgement on birthdays, anniversaries, and holidays.

4. Utilize your prime real estate.

To be honest, I have put off updating my email signature and voicemail for so long that I should be pinched every time I complain that I have a lack of sales. Making minor adjustments to your email signature, voicemail system, social media accounts and more can improve your personal brand and your company’s brand.

For instance, if your email signature does not show your logo or smiling face, links to your company website, links to social media profiles, etc. you are doing yourself — and your business — a disservice. Also, you can find a business phone number for free — using a Google or Skype number. Then record a voicemail message that exudes a warm, memorable and professional tone for customers. A unique customer service number establishes credibility and trust, but having an upbeat and catchy voicemail can create engagement and reassurance.

5. Create killer content.

Content marketing advice is everywhere because it works. Don’t beat yourself up about this or make tasks seem larger than life. If you are just getting started, delegate content management to a team member or set aside an hour to create a content strategy for your company blog and start with one post a week.

If you are unsure of what type of content to develop think about your customers, write a personal story that they could relate to and promote it using your email list, Twitter and Facebook. Content has an extended shelf-life that can help you share your company and brand with the world. Most importantly, content marketing assists ideal customers with finding you then prompt them to engage and possibly convert to paying customers.


What creative branding methods have you used to enhance your company’s brand? Let me know in the comments section below.

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Letitia Elizabeth is a an author, speaker, and veteran creative entrepreneur who currently works as Editor at Lillie Magazine and Chief Consultant at Brand Stylist Academy, which is the first and only online community for women looking to launch a brand on a budget. Her brands have been featured in the NY Times Business section, on CBS, Daily Candy, and many others. You can find her as a regular contributor to Maven Circle, Big Girl Branding, Small Business Gal, and Monica Crowe. 

Photo: Freepeople.com


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