The Hybrid Model: Relational and Transactional Blended Businesses
In a perfect world, there would be a sweet spot between transactional models and relational models. However, the New Economy just might be the best of all possible worlds.
There is a way to build a business that takes your big ideas and brilliant products to scale in a way that makes each customer feel special and singled out.
Your customers understand that you are doing business with them in mind, that your business is geared to their success, and that you have a vision for how their lives can be better.
Leveraged income is not outside the customer relationship cycle. It’s an integral part of it.
You don’t develop leveraged income opportunities to generate money where before there was none. You develop leveraged income opportunities to solve problems for people you care about, over and over again.
For example, if your business is making $10k, $20k or even $100k per year, you are already solving problems for people one at a time. To make the jump to your dream income, your goal is to solve problems for more people simultaneously — 10, 100, even 1,000 people at a time.
Don’t fight your desire to forge and foster relationships with your potential customers. Just realize that you can serve more than one person at a time. In fact, you owe it to your customers to do just that.
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