How to Determine if Your Website is Customer Friendly
With this in mind, here are three things to watch out for when it comes to determining whether or not your website cares for your customers:
1. What is the first piece of information made available to website visitors?
If new customers see banner advertisements first, they may feel like they’re being oversold before they even have a chance to find the information they were looking for. If the first piece of information on your site is a picture, ask yourself whether or not it’s a welcoming image that encourages new visitors to stay on your site.
2. Are your web design elements consistent with the first impression you want your site to give?
The theory of color psychology posits that different colors create different emotional experiences, making it possible that your website color choices are betraying your intentions. Similarly, using the Comic Sans font will tell visitors that your website is unprofessional and childish — which likely isn’t the first thought you want to cross their minds!
3. Is your site easy to navigate?
In general, website visitors arrive on your page because they’re looking for some specific piece of information — whether they’ve come from Google, a social media website or some other referrer. If that information can’t be found because your site is poorly organized, the conversation that occurs between visitor and website isn’t going to be a positive one!
As a general rule, you want visitors who have first arrived on your website to feel welcomed and cared for — which is often easier said than done. To truly determine whether or not your current website design creates this accommodating atmosphere, you may need to enlist the support of outside parties who can confirm both the impression your site gives off and whether it’s effectively achieving your business goals.
If their results surprise you, head back to the drawing board until your revised site design meets the guidelines described above!
AJ Kumar is the co-founder of Single Grain, a digital marketing agency based in San Francisco. Single Grain specializes in helping startups and larger companies with search engine optimization, pay-per-click, social media and various other marketing strategies.
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