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14 Entrepreneurs Crack the Code of Customer Loyalty

Fourteen entrepreneurs crack the code behind their customer loyalty strategy.

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8. Make yourself accessible.

“Be yourself. When you are an entrepreneur, you are selling yourself as much as you are selling your product or service. Make yourself accessible to your customers and invite them to share their stories and passions with you.”

– Ravi Jolly, President and Co-Founder of I Heart Keenwah

9. Make customers feel special.

“Businesses thrive when they look for ways to communicate with their customers and make them feel special. The simplest of notes can let a customer know how important they are to a business – recognize their birthday, an extraordinary purchase, the referral they brought you, or when they haven’t been back for a while. Personalized communication greatly helps to establish customer loyalty.”

– Zachary Hyman, Co-Founder of SpotOn

10. Build on customer needs.

“A great way to establish customer loyalty is by building upon what your customers already like about your company. What types of products or services are your customers buying and are those enough for them? Put yourself in your customers’ shoes and ask yourself if there’s anything else you’d like to see from the company. Always do more for your customers if you want to establish customer loyalty.”

– Ian Aronovich, CEO of GovernmentAuctions.org

11. Stay committed.

“Don’t forget the importance of delivering upon the commitment to the customer. For us, our most salient commitment is providing our customers with support that is available 24 hours per day, 7 days per week and delivering a perfect product in accordance with the deadline. Establishing customer loyalty is akin to establishing a solid relationship; that is, simply be true to your word.”

– Sean Patrick Hopwood, Founder of Day Translations, Inc.

12. Conduct research.

“Know exactly what your customers want and consistently provide it. Try to do as much research as possible into the market. Use a web survey company to gauge customer satisfaction. Once you know what exactly your customers want from you, find a way to consistently provide it.”

– David Costello, CEO of ServiceScape Incorporated

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A satisfied customer is the best business strategy of all. – Michael LeBoeuf, Business Author

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13. Create an enjoyable experience.

“Relationship building is the most important part of establishing loyalty. Put all of your energy into customer service to provide an enjoyable shopping experience. Try to engage customers through social media as well, so that the relationship continues even after they leave the store.”

– Sara Zamikoff, Owner of Emporium Boutique

14. Build offline relationships.

“No matter how connected to your clients you are digitally, nothing replaces being connected on a personal level such as breaking bread together or having a coffee. Customer loyalty is built upon strong personal relationships, which improves professional performance and makes working together more dynamic and enjoyable. Go meet your clients face-to-face outside the office and you can transform your digital clients & connections into personal relationships.”

– Joshua Swanson, CEO and Co-Founder of GoToMyApartment

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