How to Face Fear in Business and Take Better Risks

As entrepreneurs, we’re used to being questioned about everything we do. Perhaps it’s one reason we became entrepreneurs in the first place — to prove that we’re better...

As entrepreneurs, we’re used to being questioned about everything we do. Perhaps it’s one reason we became entrepreneurs in the first place — to prove that we’re better off doing whatever everyone else thinks we shouldn’t.

In fact, one could argue that being an entrepreneur is less about building a business and making money, and more about having the power to shape your own destiny.


Risk and Reward

When I left my first job to start a PR company after college, my friends asked me if what I was doing was right. When I moved across the country to Los Angeles, at the age of 25, my parents asked me why I was doing it. When I began taking flying lessons, my grandmother asked me if it was a good idea.

All of these experiences, despite everyone implying they were not good ideas, have become the best things I have ever done in my life.

Risk equals reward. The bigger the risk taken, the bigger the chance for a larger payout. For instance:

  • When the Italian explorer Christopher Columbus risked his life (and that of many others) to complete his transatlantic voyage into the unknown, his journey led to a great wealth of knowledge and commerce for Europe.
  • When Soviet Cosmonaut Yuri Gagarin traveled to outer space, he opened up a whole new age in space travel and exploration for the rest of the world.
  • And when Mark Zuckerberg and his college roommates and fellow Harvard University students, started Facebook they ushered in a new era in the way we communicate with one another.

They all took enormous risks, and many questioned their decisions. But each time, the reward was huge.


Taking Calculated Risks

Of course, risk-taking is only as good as the amount of planning and thought put into it. Blind risk-taking is never a good idea.

So, here are four ways to get over fear, and take risks the “right” way:

  1. Never be afraid of failure. Failure is necessary. Society tells us to fear it, but none of us would be where we are if we hadn’t failed. We all make mistakes; we all will fail at something. But changing how we think about failure is key. Failure creates opportunity — the more we fail, the quicker we learn, and the more we increase our likelihood to do something the correct way moving forward. Without failure we wouldn’t truly enjoy our successes. Rather than fearing failure be excited that, with it, you are one step closer to achieving your goals.
  2. Never be afraid of success. Much of the time, it’s not the fear of failure that scares people away from taking risks — it’s the fear of success. Many of us have been indoctrinated to believe, since childhood, that we don’t deserve to be successful. And that if we are, with success it will bring new responsibilities and obligations. Possibly we’re afraid of the attention we will receive by achieving success. For these reasons and others, many of us shy away from taking risks. But we all deserve to be successful. Next time you consider whether you should play it safe, remember that you deserve success just as much as anyone else.
  3. Never allow others to inspire self-doubt. Whenever you go against the grain, there will always be people who will question your actions. This can lead you to doubt yourself. Sometimes it’s because of jealousy, but more often than not, it’s because of their own fears. I would encourage you to always listen to see if what they are saying is valid, and if so, to consider their points. But never allow self-doubt to sabotage an opportunity.
  4. Calculate the risk. Blind risks rarely, if ever, turn out well. It’s like randomly penciling in answers on a multiple-choice test that you never studied for — by probability alone, there is a fat chance you’ll achieve a high enough score to pass. But if you at least gave those questions some thought, you would have a much better shot. The same thing applies to starting a business. Launching a startup is always a huge risk, but you are better off doing your research first and calculating your risks than walking the high wire without a net to support you if you fall.


Steven Le Vine is CEO of the premier Los Angeles-based lifestyle and entertainment PR firm, grapevine pr. He has represented some of the biggest names in music, fashion, film, and TV, since 2006. Le Vine is a regular commentator for Forbes and Entrepreneur, has been named a “Rising Star” by Global Business Magazine, and was recently honored with a “Power 30 Under 30” Award by the Apex Society.


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