Once upon a time, it paid to take out ads in the local paper or invest in expensive infomercials. Today, entrepreneurs have a much richer resource at their disposal: the Internet.
When you secure your company’s online presence, using the right tools correctly, your online reputation grows — right alongside your profit margins. While the process isn’t particularly difficult, it requires patience and a determination to serve a niche market.
Here are six simple ways to rejuvenate your company’s online presence.
How well do you know your market, along with your competition? Creating a solid online presence is relatively simple, but only once you know what you’re doing. Look into what your competition is doing, and learn from their successes and failures. Don’t copy strategies. Instead, get inspired by their ideas. Do what works and discard what does not. Take a look at the social media accounts of your competitors (i.e., Facebook, Twitter, Tumblr, etc.). Look at accounts that get a lot of comments, shares, and retweets, then do your best to determine why they’re so popular. Similarly, avoid making their mistakes.
Encourage employees to socially share content.
You don’t necessarily have to do all of the heavy lifting in your business’s social media marketing efforts. Institute a “30 minute marketing” company-wide policy — encouraging all employees to spend that time, daily, sharing your company’s content via their social media channels. Just make sure you have a fast business class Internet connection, such as T3 service and possibly consider a bring your own device policy. Employees will be more likely to share with the right tools including fast connectivity and the ability to use their own devices.
Know your niche.
Consistently learn more about your niche. Every business should have one, but learning its nuances will be fundamental to success. Once you know your niche, you’re better able to conquer it.
Build a company blog.
In the early days of the Internet a company newsletter would suffice. These days, every business needs a blog. By creating and regularly updating a company blog you’ll develop your audience and new potential customers. When developing content, use keyword research tools to draft content geared toward your industry and offering that will rank well in search engine results.
Become an expert.
Develop a content marketing strategy. What you write is vital, because it helps you to become an expert in your field. By writing thought-provoking, relevant pieces geared toward your product, service, or overall niche, people will start trust your knowledge and experience. Then when they have questions or concerns, they’ll come to you — and they’ll recommend you to others. That is why it’s so important to keep content relevant and engaging even when you’re sharing social media status updates or photos.
Create a convenient shopping experience.
Customers love convenience, especially on the Internet. If applicable, your company website needs its own e-commerce shopping cart, with smooth navigation. Make sure to offer not only ease-of-use, but a fully secure online shopping cart, so customers will trust you enough to share credit card and PayPal information. Remember, trust is everything when it comes to online business and your company’s reputation banks on it.
Abigail Clark is an upcoming freelance writer. She graduated from The University of South Florida with a bachelors in marketing, minoring in journalism. When she isn’t up to her neck in coupons she is enjoying the outdoors fishing. She loves doing reviews for technology, home products and beauty products.
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