Content Marketing Tips: 4 Smart Ways to Promote Online Videos

Are you guilty of creating an online video, uploading it to your company website or YouTube channel, and letting it be -- wondering why views aren’t increasing?

You are likely familiar with the philosophical riddle, “”If a tree falls in a forest and no one is around to hear it, does it make a sound?” Creating online video content works the same way. Are you guilty of creating an online video, uploading it to your company website or YouTube channel, and letting it be — wondering why views aren’t increasing? If so, you aren’t alone. In order to build traction and engagement with online videos, you must promote them.

Here are five simple ways to build awareness and exposure for your online video content:


  1. Share video content on social media platforms.

    Sharing your online video on popular social media websites like Facebook and Twitter are surefire ways to expand your audience reach, but don’t limit yourself to just those two. Other social media platforms with video capabilities are Pinterest, Tumblr, and Vine. Also, here’s a cool idea: post teaser video trailers on Instagram, particularly if you already have a wide audience. This way, you’ll have more people tuning into your website and watching your video. Also, don’t forget to tag your videos using appropriate hashtags and keywords, as this will attract viewers and help you rank for keywords in organic searches.

  2. Post your videos in online forums.

    Unlike social media, online forums cater to niche audiences associated with particular topics. If you address a specific topic in your video, join a forum that concentrates on that same topic and share informative and relevant content regularly. Online forums are great ways to network with like-minded professionals and engage in conversation with prospective customers. To get started, create a profile that aptly describes your business and include a signature, with each post, that links back to your social media accounts and company website. This will ensure your video content is seen and will increase the chances on organic sharing.

  3. Submit your online video as a podcast.

    Available through iTunes, podcasts are audio and/or visual blogs presented in a radio-style format. Once your video is recorded, you can simply upload it by logging into iTunes and choosing “Submit a Podcast” from the menu. It is free and easy to use, and you can use it to either advertise your video or as a platform for the content itself. Using iTunes in this way opens your video content up to a wider array of audiences from all over the world who search iTunes looking for specific information or entertainment. Like an online forum, iTunes caters to niche audiences by allowing users to search for term specific podcasts.o be sure to repay the favor and share any of their videos that speak to you and your topic of interest.

  4. Transcribe your video content.

    Although video content is growing in popularity, there are many users out there who still prefer to read. Transcribing your online videos using audio and visual transcription services gives users the opportunity to enjoy your point of view without watching a video. Oftentimes language barriers, connection speeds, and a lack of time can turn people off from watching a 3-minute video. This is where a transcription will come in handy. People will still enjoy your content and since text is easier for search engines to understand, transcripts are great for improving SEO.


Brainstorming, filming, and editing video content can be an arduous and time-consuming process. However, filming how-to videos is an engaging way to get your content in front of more people. Therefore, make sure your videos receive the proper amount of attention by cross-promoting them across the Internet and utilizing these content marketing tips.


This article has been edited and condensed.

Samantha Pena is a business blogger writing on behalf of Hudson Horizons. Her main focus and passion is creating amazing content that is accurate, up-to-date, and (most importantly) interesting. Her main obsessions are social media, trending topics, and anything web-related. You can check out her latest posts on her Google+ page. Connect with @hudsonhorizons on Twitter.


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