In 2011, I started a healthy living blog. I was working full-time at my corporate job and blogging on nights and weekends. Within a year, I had built a huge following. I absolutely loved connecting with my readers, writing and photo-documenting. However, as much as I loved it, blogging wasn’t translating into profit. Realistically, I was working two jobs, and one of them paid nothing.
I thought that, surely, if I produced good content and was consistent, I’d somehow find a way to get paid and soon quit my job. I really didn’t give revenue models any thought and hoped it would all just work itself out.
The Kardashian Plan
Truthfully, I would daydream (far too often) that I would be discovered by Kim Kardashian, just like Mastin Kipp from The Daily Love. I mean, surely, it wouldn’t take that long to be discovered, right?
Surprise, surprise … I’m still waiting on the day for this to happen. So, it’s a good thing I stopped waiting to be chosen. Instead, I chose myself. Let’s face it: being discovered by Kim Kardashian (or any celebrity) isn’t a business plan.
Since my niche blog had become popular, I had a few bloggers approach me asking for “blogging as a business” advice. In the process of helping them, I realized blogging wasn’t the direct solution to my desire to quit my job. It was merely the catalyst.
I realized blogging wasn’t the direct solution to my desire to quit my job. It was merely the catalyst.