The Curator: Influencer Marketing, Co-working Holidays, Viral Campaigns, Pitching Journalists

Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.

Weekly Buzz: Sit back, relax, and enjoy our curated reads. Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.


How To Measure The Effects of ‘Influencer Relations’

You can’t manage what you don’t measure. If you’ve identified a list of important bloggers and social media users and put a program in place for managing your interactions with them, how do you measure your success over time? Is it the number of times you interact? Is it measured by how well you’re faring in relation to your competitors? (PR Daily)


Meet The Entrepreneurs Jetting Off On Co-working Holidays

Hacker Paradise is a traveling community of co-workers – a growing trend for those who aren’t tied to an office… The co-working retreat is a growing trend for a new generation of workers, especially among citizens of western countries where job markets are failing to offer attractive prospects. An increasing number are ditching the traditional office entirely, opting to combine travel with remote work, developing a startup or freelancing instead. (The Guardian)


JP Morgan CEO: We Will Compete with Bitcoin Startups ‘Partnering Where It Makes Sense’

JP Morgan Chase & Co., the largest bank in America and one of the world’s major provider of financial services, recently issued its 2014 annual report, in which the firm’s chairman and CEO Jamie Dimon suggests that new competitors are “looking to compete with banks,” and that his firm is “keeping an eye on [these emerging players],” most particularly on Silicon Valley’s startups. (CoinTelegraph)


The Science Behind Huge Viral Campaigns

Virality is one of the most fascinating subjects in PR. What makes some stories and phenomena seem unstoppable, while others that are just as interesting, and often more important step out of the front door of an organization and, to put it graphically, die on the doorstep? (PR Daily)


Why Are American Entrepreneurs The Most Confident In The World?

Succeeding in business requires having an edge over the competition. American entrepreneurs have the most confidence in the competitiveness of their country and their business, according to “Creating Wealth—A Survey of Entrepreneurs Worldwide: Their Insights. Their Challenges. Their Needs,” a new report from Forbes Insights and Societe Generale Private Banking. (Forbes)


10 Things You Should Never Do When Pitching A Journalist

Shortly after Johannes Gutenberg gave the world the printing press, someone invented the PR pitch. Or at least that’s what probably happened, because it wasn’t long before medieval Europeans realized mass communication was a force that could change the world in ways that even kings could not. (PR Daily)


Here’s the Major Downside of So Many $1-Billion ‘Unicorn’ Startups

We live in a magical age of unicorns, those pre-IPO tech startups valued at $1 billion or more. And unlike the dot-com bubble, most of these startups are for real. They are companies whose services–like Uber, Spotify or Pinterest–we use every day. You could even say we consumers are the ones that are helping these unicorns to fly. There is only one problem: Most of us consumers, as individual investors, are being shut out of the party. (TIME)


9 Ways Marketers Can Create Superior Online Content

Content marketing is no-longer a nice-to-have marketing tactic in business, it is a necessity. Creating great content is one thing; however getting it seen (and shared) is another. There are numerous tips and tricks to optimize content marketing campaigns, but some are more impactful than others. (YFS Magazine)


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