The Curator: Fast Sales, Etsy IPO, Facebook Bubble, PR Pitching, Writers Block

Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.

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Weekly Buzz: Sit back, relax, and enjoy our curated reads. Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.

 

How Faster Sales Cycles Become a Competitive Advantage

Sales cycles, the time from acquiring a lead to closing an account, vary quite a bit by industry, product type, and price point. But universally speaking for startups, shorter sales cycles are better. Maintaining a short sales cycle is a competitive advantage for several important reasons. (Tomasz Tunguz)

 

Etsy Inc (ETSY) IPO 2015: Online Crafts Marketplace Begins Trading On Nasdaq…

Etsy Inc. (NASDAQ:ETSY), the Brooklyn-based e-commerce platform for handmade and vintage goods, offers artists an alternative to local arts and crafts fairs and snooty galleries, with an instant chance to sell to an international online clientele. As of Dec. 31, the site had roughly 20 million active buyers and 1.4 million active sellers. (IBTimes)

 

How (And Why) I Went From Part-Time Startups to Full-Time Entrepreneur

All my life, I’ve wanted to be an entrepreneur; I even studied entrepreneurship in college. I started my first company in my senior year after college, but it wasn’t paying the bills. So, I took a position at Decipher right before graduation. (YFS Magazine)

 

7 Tips To Create A Killer Podcast

Podcasting has a low barrier to entry, has proven distribution channels, and is increasing in popularity. Podcasts “are so easy and cheap,” says “Freakanomics” author Stephen J. Dubner, “and because there’s an infrastructure that’s been built by other third parties, I can just be a free rider. I can make my content for very little cost as an experiment, distribute it freely and easily, and see if it works.” (PR Daily)

 

Mobile Advertising Is Farther Along than You Think

Mobile advertising can be an effective channel when done well, but similar to other channels, there are a few misconceptions. Steve Ahlberg, vice president of revenue and product management at US media conglomerate Gannett, spoke with eMarketer’s Rimma Kats about the top misconceptions of mobile advertising and where marketers and agencies are at in overcoming them. (eMarketer)

 

5 Ways To Stop Procrastinating And Start Writing

I’m going to let you in on a little secret. There’s no such thing as writer’s block. I know you’re already mentally arguing with me. “Of course there is,” you’re saying. “I’ve had it,” you’re claiming. Nope. You haven’t. What you’ve experienced is the desire to procrastinate when you should be writing. (PR Daily)

 

15 Celeb Entrepreneurs Who Parlayed Fame Into Fortune

Celebrity endorsements are a dime a dozen. Throw enough money at most movie or sports personalities and they’re willing to put their name behind a product. But more and more stars of film, music and sports are more interested in starting their own businesses. (CNBC)

 

Small Business Advice: What You Need To Know About Shadow IT

As small business owners move more data to the cloud, many are beginning to realize that their employees represent one of their most serious security risks. More than 60 percent of small business employees are accessing company-related data through their personal devices, such as smartphones and tablets. And that percentage is expected to increase … (The Washington Post)

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