Weekly Buzz: Sit back, relax, and enjoy our curated reads. Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.
Sales cycles, the time from acquiring a lead to closing an account, vary quite a bit by industry, product type, and price point. But universally speaking for startups, shorter sales cycles are better. Maintaining a short sales cycle is a competitive advantage for several important reasons. (Tomasz Tunguz)
Etsy Inc. (NASDAQ:ETSY), the Brooklyn-based e-commerce platform for handmade and vintage goods, offers artists an alternative to local arts and crafts fairs and snooty galleries, with an instant chance to sell to an international online clientele. As of Dec. 31, the site had roughly 20 million active buyers and 1.4 million active sellers. (IBTimes)
All my life, I’ve wanted to be an entrepreneur; I even studied entrepreneurship in college. I started my first company in my senior year after college, but it wasn’t paying the bills. So, I took a position at Decipher right before graduation. (YFS Magazine)
Podcasting has a low barrier to entry, has proven distribution channels, and is increasing in popularity. Podcasts “are so easy and cheap,” says “Freakanomics” author Stephen J. Dubner, “and because there’s an infrastructure that’s been built by other third parties, I can just be a free rider. I can make my content for very little cost as an experiment, distribute it freely and easily, and see if it works.” (PR Daily)
Mobile advertising can be an effective channel when done well, but similar to other channels, there are a few misconceptions. Steve Ahlberg, vice president of revenue and product management at US media conglomerate Gannett, spoke with eMarketer’s Rimma Kats about the top misconceptions of mobile advertising and where marketers and agencies are at in overcoming them. (eMarketer)
I’m going to let you in on a little secret. There’s no such thing as writer’s block. I know you’re already mentally arguing with me. “Of course there is,” you’re saying. “I’ve had it,” you’re claiming. Nope. You haven’t. What you’ve experienced is the desire to procrastinate when you should be writing. (PR Daily)
Celebrity endorsements are a dime a dozen. Throw enough money at most movie or sports personalities and they’re willing to put their name behind a product. But more and more stars of film, music and sports are more interested in starting their own businesses. (CNBC)
As small business owners move more data to the cloud, many are beginning to realize that their employees represent one of their most serious security risks. More than 60 percent of small business employees are accessing company-related data through their personal devices, such as smartphones and tablets. And that percentage is expected to increase … (The Washington Post)
© YFS Magazine. All Rights Reserved. Copying prohibited. All material is protected by U.S. and international copyright laws. Unauthorized reproduction or distribution of this material is prohibited. Sharing of this material under Attribution-NonCommercial-NoDerivatives 4.0 International terms, listed here, is permitted.