The Curator: Fast Sales, Etsy IPO, Facebook Bubble, PR Pitching, Writers Block

Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.

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Entrepreneurs Reveal The Type Of Office Space Their Companies Call ‘Home’

Finding the right office space is one of the biggest challenges for fledgling and growth-stage entrepreneurs, alike. Today’s office space alternatives include a home office, co-working space, leased office space, flexible office space, local coffee shops and more. With the sheer number of workspace options available to entrepreneurs it is often hard to find your company a home that “fits”. (YFS Magazine)


Social Network Ad Spending to Hit $23.68 Billion Worldwide in 2015

Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks this year, according to new figures from eMarketer, a 33.5% increase from 2014. By 2017, social network ad spending will reach $35.98 billion, representing 16.0% of all digital ad spending globally. (eMarketer)


How Entrepreneurs Can Expand E-Commerce into Developing Markets

The growth of developing markets brings new opportunities to businesses, making it more important than ever for a business’s websites have a global presence. Whether an e-commerce business has a small but growing following or has already established itself as a major presence, expanding beyond American borders provides a great opportunity for growth. (Forbes)


11 Ways PR Pros Can Get Their Stories On Air

If you want to know how to successfully pitch stories to television and radio reporters and editors, there is no better way than to go right to the source. Add to the mix some experienced PR professionals with years of experience in working with the media, and you’ll have the tools you need to get your story on the air. (PRDaily)


Repeat Crowdfunding Reaps Rewards for Entrepreneurs

Here’s a secret for budding entrepreneurs using crowdfunding platforms to finance their projects: It pays to go back for seconds. Consider the success rates on Kickstarter, the New York-based online platform where users make contributions on projects in exchange for rewards, like an early version of the product. (The Wall Street Journal)


How The Facebook Bubble Is Driving Online Startups Into The Arms Of Offline Advertising

I’ll be the first to admit it: Facebook advertising played a big part in my startup’s rapid growth. So big in fact that in our first two years of operations, all other online advertising platforms combined did not provide as big a growth contribution to the business as Facebook single-handedly did. And yet, over the past nine months, I’ve been making every effort possible to divert our eight-figure annual marketing budget elsewhere. (TechCrunch)

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