Use the Power of Social Media
Everyone is on social media — over 2 billion users to be exact. This means you should be creating a social profile for both your personal and business name. Social networks are also a great way to rank for your name in the search results, as Google ranks sites like Twitter, Facebook, LinkedIn and Pinterest much higher and faster than other sites.
Contribute High Quality Content to Other Niche Sites
To become an expert in your industry, you must expand your reach and presence as well. A great way to do this is through the use of guest blogging and writing high quality content that can be posted on other sites. The sites you are writing for get high quality content and you will gain exposure, along with a potential link back to your site.
Share Your Expertise and Gain Priceless Media Coverage
News and media sites are always looking for new content and expert contributions. Sites like Forbes, Entrepreneur and Inc continually reach out to experts and provide them with mentions, references and quotes in exchange for their time. A great way to approach this would be to contact editors who are already publishing articles to these sites and seeing how you might be able to provide them with a reference and get a possible mention or link back in their next article.
Invest in High Quality Content and Shareables
In addition to writing content on other sites and getting media coverage, you should also focus your efforts on creating detailed guides and infographics that people would recommend and share with others.
After following these blogging best practices, you will start to see not only your blog rank higher in the search results for your personal or brand name, but you will also gain exposure and become a trusted industry authority.
Looking for even more tips on how to become an expert? You can find seven more here!
In addition to the impact of each of these methods, they are also very cost effective. Nearly all of these practices can be put in place with little to no money; just your time, effort and expertise is required.
Take action today and become an authority within your industry, while also dominating the search results for your name in the process!
This article has been edited and condensed.