Curator: Noteworthy PR, Outsourcing, Email CTR Problem, Startup Culture

Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.

Weekly Buzz: Sit back, relax, and enjoy our curated reads. Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.

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In-House Teams Or Outsourced Services for Startups?

Entrepreneurs have many options to consider, in terms of how they go about building their businesses or seeking help. Here are the plusses and minuses of in-house teams vs. outsourced services, and when each road should be considered. (Forbes)

 

America’s 1 million missing entrepreneurs

At the start of the 1970s, about 3 percent of U.S. households started a new business every year. By the end of the 80s, that rate had increased by a third. By the end of the 90s, it had risen again, by almost a fifth, and stood near 5 percent. Then, quite abruptly, the growth stalled — and after the Great Recession, the rate fell. (Washington Post)

 

3 tips for writing unforgettable PR messages

Want to handle media interviews with greater confidence? Want to deliver more persuasive presentations? Want to write more effective PR copy and social media posts? The following approaches will help you stay on point—whether you’re crafting a speech or drafting a news release. (PRDaily)

 

Dear Startups, here’s why you must hire interns!

What if I told you that you’re missing a crucial cog in your team? Are you sure you did not fail to grab some huge opportunities? Do you feel confident that you’ve done everything you can to ensure your company has what it takes for rapid innovation? (YourStory)

 

Email CTRs: Nothing New, but Still a Problem

Marketers rely on email for everything from engagement and lead generation to acquisition and retention. And when it comes time to measure performance, clickthrough rates (CTRs) are used most heavily. Despite the CTR’s popularity though, the metric presents issues that are preventing marketers from the highest level of success. (eMarketer)

 

A Very Unusual Book about Startup Culture

Orbiting the Giant Hairball is one of the most unusual business books I’ve read. It’s irreverent, full of drawings, and completely chaotic in the most wonderful way. Gordon MacKenzie, the author of the book, worked at Hallmark cards for 30 years to the day. He started initially in the creative department imagining greeting cards and ultimately found himself with the title Creative Paradox. In his book, he described the way he injected creativity into his working life. (TOMASZ TUNGUZ)

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