Curator: Noteworthy PR, Outsourcing, Email CTR Problem, Startup Culture

Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.

8 features your media room needs right now

When people seek official news about your company or organization, a media or investor relations room is often an important stop. Your company website is probably static—its content doesn’t update or change often, except your blog. A microsite dedicated to press releases, financial information, and other details about your company is important to keep audiences up-to-date about your brand. (PRDaily)


I’ll only invest in startups with female founders

No women, no deal. That’s the vow that angel investor and entrepreneur Jonathan Sposato has taken. Sposato, who is based in Seattle, made a bold claim: He will only back businesses that have at least one woman on the founding team.
“I am no longer going to invest unless you have at least one female founder,” Sposato told CNNMoney. “I won’t say yes.” (CNN Money)


6 Reasons Entrepreneurs Should Not Blog

Practically every entrepreneur has heard someone say, “You should start a blog!” Ever since blogging became a highly successful marketing tool, some businesses have begun to act like it’s the only form of online marketing that matters. There’s an unspoken expectation that if you’re an entrepreneur, you must be a blogger, too. (Forbes)


Keys to writing the best headline ever

Recently, I heard Adweek editor David Griner speak at a marketing industry event… He advised the audience to focus on headlines, calling them “the most important thing.” He went on to describe what makes them great, what not to do, and other secrets to AdFreak’s success. The connection quickly became clear between Adfreak’s bullseye headlines and their delicate dance with this click-bait culture of ours. (PRDaily)


US Digital Ad Spending Will Approach $60 Billion This Year, with Retailers Leading the Way

Digital ad spending in the US will total $58.61 billion this year, and retailers’ ad outlays will comprise 22.0% of that figure, or $12.91 billion—by far outpacing all other industries—according to new figures from eMarketer. (eMarketer)


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