Year-End Blues? 5 Steps To Crush Goals And Close Strong

Let’s face facts. We all have those down days ... days where we feel as if nothing is going right. But you have to cultivate the right mindset.

Photo: Jane Willmott, online business coach; Source: Courtesy Photo
Photo: Jane Willmott, online business coach; Source: Courtesy Photo

So, we’re literally days away from the end of the year. It seems everyone left, right and center is talking about the year-end and new, fresh beginnings.

It can seem really scary for a lot of entrepreneurs. The added stress of the holiday season can often compound these feelings.

Recently, I’ve been chatting with a lot of people who are freaked out and completely panicking that the end of the year is approaching. Why? Well, mainly they’re beating themselves up because they haven’t reached their personal and professional goals yet. But the good news is there’s still time and it’s definitely okay to re-work your plan.

If you’ve got goals you want to crush as you go into the next year, keep these quick tips in mind.


1. Be very clear.

This may seem obvious, but you need to be really clear on exactly what your goal is… you don’t just set out to earn more money. Instead, be specific about it (down to the dollar, if it’s a financial goal) such as $1,200, $5,000, $50,000, etc. along with a precise time-line. Get extremely specific about the goal you are working towards, write it down and move onto step two.


2. Plan how it will happen.

Work for it more than you wish for it. Yeah. That’s right! You actually need to know how it’s going to happen and divulge a plan. For example, if your goal is to earn an additional $10,000 and your average service package is $2,000 per client, then you need to sell 5 packages to hit the goal correct? So, sit down and create a plan to make that goal a reality. Look at what has worked in the past, execute and keep optimizing your plan until you get the desired results.


3. Know exactly what your ideal client wants.

It’s really important to know exactly what your ideal client wants right now. You’re going to struggle to sell anything and hit every goal if you’re offering customers something that isn’t on their list. Not sure what they want? Ask. Then share your brand story and communicate why you’re the obvious and best choice.


4. Make time to execute.

Time is essential so make the most of it. State your goal, plan the activity that you’ll execute on to meet it and start. For instance, what is your close rate? How many ideal customers do you need to attract to close one sale?  If you need to get 10 people on the phone, how will you do it and what steps will you take to get results? Become crystal clear on what you need to do and when you need to do it. Make sure that you’re using time wisely.


5. Be consistent.

I can’t stress this enough. If you do a disappearing act on your plans, customers, followers and potential clients then you’re going to struggle to reach your goals. Be present for your ideal clients and embrace opportunity. This is where most people fall off … they’ll do the above-mentioned steps for a day or two and then back off. This means they don’t get the results they want.


Let’s face facts. We all have those down days … days where we feel as if nothing is going right. But you have to cultivate the right mindset. Not all is lost and a New Year doesn’t stand in the way of your goals. It’s always possible to reach your goals as long as you’re working towards them.

Stay with it. Stay focused and remember: it’s only over when you decide it is!


This article has been edited and condensed.

Jane Willmott is a successful business consultant who works with online business owners worldwide, she works with them to help create strategies that enable them to rise up become the go to expert and have clients banging down the door to work with them, by achieving this her clients are then able to hit their big income goals and live out the life they dream of.Recently, Jane has decided to lift the lid on the strategy behind her clients 10k days and she’s created this free guide to do just that. Connect with @womensbusinessa on Twitter.


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