Why You’re Not Consistent In Business

So many of us struggle with consistency. Here are 5 common reasons why you are not consistent in business and what you can do about it.

Photo: Chichi Eruchalu; Credit:
 Michelle Wildman Photography

Want to know the one thing that stands between you and the success you desire in business?


Staying the course. Each and every single day.

Yet so many of us struggle with being consistent in business, even in the simplest of tasks. I personally found that I hated the constant stopping and starting.

So I made the decision to become consistent in business this year, namely, with my visibility. The result? Record business growth and being able to finally walk away from my 9-5.

I want to share with you 5 lessons I’ve learned — reasons why you are not consistent in business and what you can do about it.


1. You aren’t clear on your vision

You are not clear on what it is that you’re trying to achieve and because of that you haven’t set any clear goals. It’s like going on a journey without a destination in mind.

However, with a clear destination and a road map, you can you reach your destination in record time. When you don’t have a clear vision you will find yourself doing activities and tasks that are not getting you any closer to your goals.


Why we need to talk about self-identity in business
Photo: © Tinatin

Your vision is intrinsically linked to your “why” and therefore when things get tough and challenging, you will just give up. Ask yourself, “What do I want? What is my big vision for my life and business? How will this particular activity contribute to the overall accomplishment of that vision?



2. You’re setting yourself up for failure

First, identify the things that can sabotage your success. Human nature means we always go for the path of least resistance. When left to make a decision in the heat of the moment, we cave.

Planning ahead can help you stay on the consistency train. 

For example, if you are struggling with publishing blog content on a regular basis, schedule ongoing brainstorming sessions to map it all out. Set yourself up for success.

Often, we have activities and tasks that we know we need to do, but we don’t spend the time to figure out how to make life easier for ourselves. In fact, we actually sabotage ourselves because we don’t plan for success. Think about what you’re trying to achieve and plan for it.


3. You’re not ‘eating that frog’

If you are like me I like to batch things on certain days. I like to do client calls on a certain day, content creation on another day, etc. I also like to do things very early in the morning so I know it’s done and I can enjoy my day. I even schedule in my Facebook Live videos. Why? Because if I don’t it doesn’t happen.


Photo: © Tinatin, YFS Magazine

By identifying essential tasks and scheduling them I am doing what Brian Tracy calls “eating that frog” (i.e., doing my most difficult task first). Then I know that it’s done and out of the way.

What is it that you need to do? Take your big vision and break it down into goals (e.g., annual, monthly, and daily). Next, plan it — write it down — on your schedule. Once it’s in your planner it’s non-negotiable — get it done.


4. You’re making excuses

You decide there is a better reason why you shouldn’t do it. This type of excuse is often rooted in fear or other self-limiting beliefs.

Think about something you haven’t been doing on a regular basis. What is holding you back?

Often, the first response is, “I haven’t got time.”

Actually, we always have time to do the things we really want to do. Instead, dig deep to understand what the real excuse is and the underlying fear associated with it? By taking a close look at your excuses and the ways you self-sabotage, you become more aware. Outside of that, many excuses are cloaked in laziness. You don’t want to do the hard work involved to get the result you say you want.


5. You don’t have public accountability

When you connect with other people, tell them: “This is what I want to do. Hold me accountable.” This works and it helps you get stuff done.


Photo: © Boggy; YFS Magazine

Public accountability can be the catalyst you need to keep moving. Personally, knowing that I have to report back to my mastermind on tasks I said I would do keeps me from slacking off!

Even if you do something as simple as creating a calendar to cross off the days when you complete the task … that can help too.

Find a way to hold yourself accountable, a business bestie, business coach, accountability group, etc. Get support to get more done.


Being committed to consistency in business starts with a decision. So tell me, which reason are you guilty of?


This article has been edited.

Chichi Eruchalu is the founder and CEO of CE Consulting and Media, a consulting and creative agency that helps entrepreneurs get noticed and known by the people that matter — their ideal clients. 

Her sweet spot is business visibility, helping clients confidently overcome fears around being seen online by helping them lead with your strengths. She’s having a blast helping her clients leave their jobs, raise their rates, become Amazon best-sellers and get featured in high profile publications. A lover of Kindle and Netflix, she lives in London with her husband and two children. Connect with @chichieruchalu on Twitter.


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